Max Busser of MB&F had a great day. With the Geneva Grand Prix d’Horlogerie just completed, MB&F won twice today! It won the award for the Public Prize (voted on…
Interviews with celebrities, watch brand ambassadors and watch brand executives.
Time Capsules: News –12th Annual Grand Prix d’Horlogerie de Geneve
Thursday November 15 is a big day in watchmaking as the 12th annual Grand Prix d’Horlogerie de Genève (GPHG) announces the winners of this large award program. Every year we…
Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History
Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this…
A Moment in Time: NASCAR Race Driver Danica Patrick
Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The…
Around the World: Hamilton Celebrates 6th Annual Behind the Camera Awards
This past weekend in Los Angeles, Hamilton Watch Company acknowledge the hard work of the people behind the cameras of the most popular movies of today. In its 6th annual…
Around the World: Flying to the East Coast Before Hurricane Sandy Arrives
Time – it’s all about time. Everything is about time – and right now, the USA’s east coast is worried about how much time residents have left to board their…
Time Capsules: Product – Ulysse Nardin and Randy Johnson Unveil “The Big Unit”
At an exclusive event last night in New York, Ulysse Nardin and recently-announced brand ambassador, Randy Johnson unveiled the brand’s first “Big Unit” watch. And – like the 6’10”-tall man…
Around the World: Franck Muller Unveils 5-Second Tourbillon Thunderbolt, AKA Rapide, in Monaco
Last week at the World Presentation of Haute Horlogerie (WPHH) 2012 at the Grimaldi Forum in Monaco, Franck Muller unveiled a host of exciting new products. Among them: the Tourbillon…
Around the World: Rado Celebrates Release of HyperChrome
Last week, Rado paid tribute to its cool new HyperChrome Monobloc cased watch – on a sail in New York’s Harbor, taking privileged guests pretty up close and personal with…
Around the World: Breguet Unveils Anniversary Reine de Naples in Italy
A few days ago, Atimelyperspective.com was invited by Breguet to attend the very exclusive unveiling of the anniversary Reine de Naples watch and jewelry suite. The occasion marks the 10th…
A Moment in Time: Master Watchmaker Roger Dubuis
As a young boy living in a quiet village in Switzerland, Roger Dubuis was tasked with helping the local cobbler ring the church bells on Sunday morning. Little did anyone…
Around the World: Zenith Celebrates New Pilot Watches
Historical watchJust a couple of weeks ago in Paris, I had the distinct pleasure of joining Zenith at the world famous Muse’e des Arts et Me’tiers in Paris to celebrate…
Around the World: Zurich-based Maurice de Mauriac Crafts Watches of Distinction
In the wonderful city of Zurich, a very talented watchmaker with a creative sense of design sits in his atelier hand-crafting just a couple of hundred timepieces a year. His…
A Moment in Time: Billy Baldwin and Alpina Watches
If you are a fan of the Baldwin Brothers — Alec, Stephen, William — then you may enjoy hearing that just recently, Geneva-made Alpina Watch brand announced that actor and television…
Around the World: TW Steel Unveils Kelly Rowland Watch in NYC
Last night at a huge party at The Top of The Standard in New York, TW Steel unveiled its Kelly Rowland Timepieces in honor of its recent collaboration with her.…