Easily one of the most distinguished cigar makers in the world, Cuban brand Cohiba celebrates its 55th anniversary this year. To help the celebration along, Swiss watch brand Zenith, which…
Zenith Celebrates Women With DreamHers Campaign
With the emphasis on women this month, Zenith Watches once again underscores its DreamHers campaign that began in 2020, enhancing it by adding six independent women to the list of…
Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador
Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback…
Introducing: Zenith Chronomaster Sport Next Generation
In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and…
Introducing: Zenith Defy Classic Carbon With Integrated Carbon Bracelet
Zenith just went a big step further with its Defy watches by introducing a carbon version of the Defy Classic that is the first to feature an integrated carbon bracelet…
The Truth Behind The Bamford, Black Badger, Zenith Superconductor Project
It was just about two weeks ago that Bamford Watch Department announced its newest collaboration. The company has been working with Swiss watch brand Zenith for a while now and…
Introducing the Zenith Defy 21 Ultraviolet Chronograph With Violet Movement
If you purple, Zenith has the watch for you. The Swiss watch brand is calling it violet — the ultimate end of the color spectrum (think Roy G. Biv). After…
Video: Thierry Collot Of Zenith Explains The El Primero Chronomaster 2
Recently, we had some time to catch up with Zenith USA head, Thierry Collot, who to the time to explain the brand’s recently released El Primero Chronomaster 2 (available with…
Pantone Color Of The New Year: Classic Blue And 12 Top Watches From 2019 That Exemplify It
Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please…
Zenith Unveils El Primero A386 Chronographs Designed by Phillips In Association With Bacs & Russo
Yesterday we brought you the news of the $250,000 Zenith El Primero watch sold at auction during the past weekend’s Geneva Auction X by Phillips. That one of a kind…
Zenith El Primero One-Off Watch Sells For $250,000 At Auction
Just a few weeks ago, we bre the news here about Zenith’s collaboration with Phillips in Association with Bacs & Russo for a one-of-a-kind platinum Zenith El Primero watch. The…
Zenith Watches Teams With Phillips For Platinum El Primero To Be Auctioned In November
Both Zenith and Phillips in Association with Bacs & Russo joined together to commemorate the 50th Anniversary of Zenith’s El Primero chronograph. The result: a one-off watch designed by the…
Who Are The Final 84 Watches In The 2019 GPHG (Grand Prix d Horlogerie) Competition?
The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) has announced its pre-selected watches — six in each of the categories — that will be going up…
Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of…
Zenith Pop-Up Boutique On Place Vendome In Paris Is Anything But Pop-Up
Last week, following a very busy Baselworld 2018 show, I joined Zenith watches on a brief trip to Paris, where the brand opened what it calls a Pop-Up store. That…