When TAG Heuer signed with Red Bull Racing Formula One team late last year to become the Official Timekeeper, Official Watch and Official Performance Partner of Red Bull Racing, we…
TAG Heuer, Official Timer of the Indy 500, Measures Ultimate Precision- Rossi Wins
Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a roie, managed to win the race…
BaselWorld 2016: Meet the Affordable TAG Heuer Carrera 02T Tourbillon
In typical TAG Heuer style, the brand that s to give us exciting news at BaselWorld does it again. Just six months after the release of the TAG Heuer Carrera Heuer-01…
TAG HEUER Won’t Renew Maria Sharapova Contract at this Point in Time
It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed…
Introducing the TAG Heuer Connected Watch: SmartWatch made with Intel and Google (Video, Prices)
Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel…
Meet TAG Heuer’s New Ambassador, New England Patriots’ Tom Brady, and the new Carrera Heuer 01
According to Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, the new Carrera Calibre Heuer 01 watch – finally out and in stores now…
Sharapova Pulls Out Of U.S. Open, Still Set To Bring the Heat Later This Year With TAG Heuer
With the U.S. Open still in the welcoming matches, perhaps some of the biggest news so early is the last minute withdrawal of all-star Maria Sharapova. Just before the tournament…
Patrick Dempsey, TAG Heuer Brand Ambassador, Talks Time and Racing
Recently, on our “Perfect Timing” column on Forbes.com, Roberta Naas wrote about her encounter during the Indy 500 with actor-turned-racer Patrick Dempsey. Here, we bring you an excerpt from that story,…
Time For Reflection – Father’s Day Perspective With TAG Heuer
Father’s Day takes on a different meaning for everyone. No two father/child relationships are alike. But there are probably a few universal traits that make up this appreciative day for…
TAG Heuer Speeds Ahead in FIA Championship Endurace Races
Long involved in the world of automobile racing, rallies and even auto-inspired movies, TAG Heuer propels this DNA to new heights with the news that the brand has become the…
Experiencing the Indy 500 with TAG Heuer, Patrick Dempsey and Marco and Mario Andretti
It’s as American as it gets. It’s not baseball or apple pie, but it is the heartland of America: the Indy 500. It’s a funny thing but this weekend, ATimelyPerspective…
SmartWatch Week — Day 1: Can Traditional Watch Brands Compete in the Smart Watch World?
As we have said before, BaselWorld is a beast waiting to be tamed. Much like the watch version of an auto show, hundreds upon hundreds of brands introduce the newest mos…
5 Watch Brands Involved in Space Exploration: Breitling, Fortis, Bell & Ross, TAG Heuer, Zenith
This past Friday, in anticipation of the 45th anniversary of the Apollo 11 moon landing (July 20, 1969) and subsequent first steps on the moon (July 21, 1969) , we…
FIFA World Cup 2014 Who’s Who: Footballer Christiano Ronaldo and TAG Heuer Watches
As we continue the lo during FIFA World Cup 2014 at watch brands with top brand ambassadors from international football, TAG Heuer comes into place. The brand has two-time Ballon…
FIFA and Audemars Piguet Watches: International Footballer Leo Messi (Part 2 in Who’s Who: Watches and the FIFA World Cup)
Throughout the past week, we brought you a complete list of five top watch brands that are sponsors of international football teams as the World Cup officially started. We also…