Nothing is as invigorating as spending a day on the water aboard one of the most beautiful schooners in the world – except spending the day racing on the water.…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

‘The Naked Watchmaker’ By Peter Speake-Marin Goes Live (Exclusive interview)
In June, we bre the news via an exclusive interview that top-notch watchmaker Peter Speake-Marin was leaving the eponymous brand he founded and starting something new: The Naked Watchmaker. While…
Longines Official Timekeeper of Hampton Classic Horse Show, Equestrian Collection is Official Watch
With a long and storied past revolving around the equestrian world, Swiss watch brand Longines is the Official Timekeeper of this weekend’s exciting Hamptons Classic Horse Show. Additionally, the brand’s…
Meet the Manufacture Royale ADN Collection: Good Looks, Great Function
Manufacture Royale is a brand we have written about several times here, as we the masterful technology this brand brings to the forefront. This year, the brand unveils an interesting…
It’s No Mistake (or is it?): Lady Gaga Joins Tudor Watch Brand’s ‘Born to Dare’ Ethos
You may have heard the news that singer, style icon and daring performer Lady Gaga has joined the Tudor watch brand family as a brand ambassador. The news was announced…
Tennis Brothers Bob Bryan, Mike Bryan New Brand Ambassadors for Baume & Mercier
The US Open officially begins today, so expect to see a lot of tennis/watch news here on ATimelyPerspective. The big news right now is that Baume & Mercier has brought the…
The Money Fight: Floyd Mayweather Jr. vs Conor McGregor With Some Hublot Bling
Swiss watch brand Hublot once again teams with Floyd Mayweather Jr. as he returns to the ring tomorrow night in Las Vegas to face up against Conor McGregor. Mayweather will be sporting…
Franck Muller and Parmigiani Fleurier Participate in Monterey Classic Car Week
Yesterday we brought you a lo at the winner of the Rolex Best of Show Award at the Pebble Beach Concours d’Elegance event in Monterey, California. Today, we take a…
1929 Mercedes Benz Wins 2017 Pebble Beach Concours d’Elegance Rolex Best of Show Award (Slideshow: Top 10 Highlights of Monterey Classic Car Week)
Every year for than half a century, some of the greatest motorsports events take place in Monterey, California. This past weekend was the annual Pebble Beach Concours d’Elegance, which started…
Kering Group Appoints Patrick Pruniaux CEO of Ulysse Nardin As Patrik Hoffmann Exits
While we were busy covering some great events this past weekend, the Albert Bensoussan, CEO of Kering Group Luxury — Watches and Jewelelry Division (owners of watch and jewelry brands:…
Introducing the Montblanc TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100
As a further expansion of its totally revamped TimeWalker Collection, Montblanc unveils a very special limited edition watch: TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100. The piece combines two…
Rolex: Title Sponsor and Official Timepiece Of Many Events at Monterey Classic Car Week
This weekend — starting today — promises to be a truly exciting one for car rs and watch rs. It is Monterey Classic Car week and that is huge news. The…
Golfer Patrick Reed, ‘Captain America,’ Joins Hublot Brand Ambassador Team
It’s golf season and that means announcements are in full swing. US Ryder Cup star Patrick Reed joins Hublot’s team of distinguished golfers as a brand ambassador. Reed, it turns…
The American Clock and Watch Museum Offers The One Time You Just Might Wish You Were an Old Crank
Something interesting happens on the first and third Friday of every month in New England. At the American Clock and Watch Museum in Bristol, Connecticut, visitors can join the Old…
Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company
Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle.…