Since its founding in 1996, Parmigiani Fleurier has been a beacon of mechanical precision and aesthetic sophistication. With its latest release, the Tonda PF Automatic 36mm, the brand continues to…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

A Closer Look: Bell & Ross BR 03 Diver Series Watches
Bell & Ross, renowned for its precision instruments in both aviation and diving, has once again pushed the boundaries of performance and design with its new BR 03 Diver series.…
IWC Schaffhausen Partners with Apple Original Films for Highly Anticipated ‘F1″ Racing Movie Starring Brad Pitt
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
A Closer Look At Breitling’s US Navy Academy Avenger Watches
(This article by Roberta Naas first appeared on Forbes.com.) Last week at the Lone Star Flight Museum in Houston, Breitling unveiled three new timepieces that celebrate United States naval aviation…
A Closer Look At The $750,000+ Breguet Classique Double Tourbillon Quai de l’Horloge
(This article by Roberta Naas first appeared on Forbes.com.) Swiss watch brand Breguet has a long and storied past in the world of haute horlogerie. After all, founding father Abraham-Louis…
Meet The Electric Blue Frederique Constant Classics Runabout, With RHS
The Classics Runabout collection by Frederique Constant has been a tribute to the idea of embracing the spirit of natural, relaxed, and elegant chic since its launch in 2013. The…
Closer Look: Jacob & Co. Bugatti Tourbillon Watch That Honors Bugatti Tourbillon Car
(Portions of this article by Roberta Naas first appeared on Forbes.com.) In a trailblazing move, Jacob & Co. and Bugatti – long-term partners for multiple highly complicated watch launches over…
A Closer Look At The Patented $96,300 Panerai Submersible Elux LAB-ID Watch
(This article by Roberta Naas first appeared on Forbes.com.) This past weekend, Panerai unveiled an all-new timepiece – one that represents a world’s first in terms of materials and one…
Meet Armin Strom’s One Week Manufacture Edition Anthracite Dial Watch
Independent Swiss brand Armin Strom proudly presents the One Week Manufacture Edition. This limited series of 100 pieces celebrates the company’s rich legacy and innovative spirit. The new mo, housed…
Introducing The Oris Divers Sixty-Five Date 40MM
This summer, Oris invites you to immerse yourself in the tranquility of nature with the newest addition to their Divers Sixty-Five series—the captivating Divers Sixty-Five Date 40mm. This timepiece, adorned…
Meet Frederique Constant’s 25th Anniversary Highlife Chronograph Automatic USA Exclusive
Frederique Constant, a name synonymous with luxury and value-oriented pricing, celebrates the 25th anniversary of its showcase Highlife collection in style. Marking the milestone of one of the brand’s most…
A Closer Look At The Parmigiani Tonda PF Sport Chronograph
A sports watch at its core, the Tonda PF Sport Chronograph 2024 combines elegance with a sporty edge, creating a piece that appeals to purists and casual wearers alike. Parmigiani…
A Closer Look At The Carl F. Bucherer Manero Urban City-Chic Watch
In an era defined by the ceaseless rhythm of city life, Carl F. Bucherer introduces a watch that embodies the pulse of the city-chic landscape: the Manero Urban. This timepiece…
Time And Art At Its Finest: Arnold & Son Perpetual Moon Night Tide Watch
Arnold & Son introduces the $72,500 Perpetual Moon 38 Night Tide, a watch that celebrates the mesmerizing influence of the moon on the seas with an elegant and luxurious design.…
Jacky Ickx, Legendary Driver, Talks Racing, Teaming With Chopard
Recently, I had the good fortune, for a second time in my recent years, to sit down and talk with legendary race car driver, Jacky Ickx. We discussed his of…