Independent Swiss watch brand Armin Strom has been making incredible strides in the 300-year journey to perfect resonance. Now, as it celebrates its 10th anniversary of the Manufacture in Bern, the…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

How Seiko Beat Out Rolex At The Championships, Wimbledon 2019
It’s been a tough two weeks in England, where the 133rd edition of Wimbledon and Grand Slam tennis have been taking place. Not only did the world witness about a…
Rolex Serves Up Wimbledon
It all started on July 1 and ends on July 14: The Championships, Wimbledon. There to time it all: Rolex. In fact, Rolex has been the Official Timekeeper…
Six ‘Only Watch 2019’ Watches With Big Experiences Built In For The Winning Bidder
This year, not only are top Swiss watch brands offering one-of-a-kind watches for the Only Watch 2019 auction to benefit charity (held on November 9), but also six of them…
The Complete List: 50 Watches Being Auctioned In The ‘Only Watch’ 2019 Event
Every two years in the watch industry, something truly special happens: 50 top watch brands create a single timepiece to donate to the Only Watch Auction, with 99 percent of…
Top 5 Military-Inspired Watches: After All, We Fought For Our Independence
While most other watch writers in America are busy focusing on red, white and blue watches to help us celebrate American’s Independence this July 4th, I just couldn’t bring myself…
Four Tips For Taking Care Of Your Mechanical Watch
Purchasing a luxury watch can be an exciting time — whether it’s your first watch or your fifth watch. Once home, however, you will need to properly take care of your…
HYT Unveils $75,000 Soonow Watches
For those who HYT — the watch brand with fluid to indicate time — you will either or hate the all-new Soonow collection. Playing off of the skull concept (not…
Introducing The New $165,000 MB&F HM7 Aquapod Platinum Red
It was in 2017 that MB&F unveiled its first HM 7 Aquapod (jellyfish) watch in Titanium Blue that wowed the world . Later variations included Red Gold and Titanium Green variants.…
In Stores Now: Hermès Galop d’Hermès Watch Collection
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Hermès has long been known for its artistic style and its equestrian roots. The brand began…
Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles
Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema…
Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of…
How To Celebrate National Watch Day
OK folks, get your wallets out. Today — June 19 — is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which —…
Timex Unveils Teslar Swiss Made “Feel Good” Watches
This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell…
Jaeger-LeCoultre Celebrates Nature With New Women’s Rendez-Vous Watches
Move over men, this one is for the women. Jaeger-LeCoultre unveils three exquisite new Rendez-Vous Sonatina watches that celebrate nature in all its beauty. Just eight pieces of each of…