Recently, we had some time to catch up with Zenith USA head, Thierry Collot, who to the time to explain the brand’s recently released El Primero Chronomaster 2 (available with…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Introducing the Longines HydroConquest Green
Last week in New York City, Longines unveiled some of its newest watches for the year, and green to center stage in the form of the new khaki-green colored HydroConqust…
IWC Unveils ‘Laureus Sport For Good’ Portugieser Hand-Wound Monopusher
Following in its “Laureus Sport for Good” partnership, IWC Schaffhausen releases the all-new “Laureus Sport for Good” Portugieser Hand-Wound Monopusher Edition. The newest timepiece is created in a limited edition…
Introducing The Vacheron Constantin Egerie Collection Of Women’s Watches
Boldly moving forward in the world of women’s watches, Vacheron Constantin today unveils an all-new collection of women’s watches: Egerie. The round watches — with diamond-bedecked bezels — are powered…
Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the…
Claude Meylan Unveils Mechanical Dream Tortue Lady For Valentine’s Day
Sometimes it’s about the mechanics. Sometimes it’s about the shape. Sometimes, it’s a nice neat package all wrapped up into a dramatic presence on the wrist that has you…
Vacheron Constantin Announces Plans For Flagship New York City Boutique
While the venerable brand Vacheron Constantin — the world’s oldest continually operating Swiss watch brand (founded in 1755) — has a nice boutique on Madison Avenue in New York, it announces that it…
Jaeger-LeCoultre Reverso Perfect Valentine’s Day Gift For Him Or Her
Forget the candy and the over-priced dinner — maybe even the flowers. This year if you are loing for the perfect Valentine’s gift for the woman in your life —…
Hands On/Video: Oris Carysfort Reef Limited Edition 18K Gold Watch Benefitting Coral Restoration Foundation
This past weekend at the Ocean Reef Club’s All Charities Weekend, a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s…
Why Corum Could Exist With Only The Golden Bridge Watch Line, But Why Would It Want To?
Ever lo at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I…
Tennis Legend Novak Djokovic, Seiko Brand Ambassador, Wins 8th Austrailian Open
This past Sunday, tennis legend Novak Djovic won the Australian Open for the eighth time — bringing his total Grand Slam wins to an incredible 17. A Seiko brand…
First Impressions Of The New Omega Constellation Collection For Men
New for 2020 from Swiss watch brand Omega is the fifth generation of Constellation watches for men. The series includes 26 new mos, all sized at 39 mm. Each watch is…
Introducing The $167,000 MB&F Legacy Machine Perpetual Yellow Gold
It was five years ago in 2015 that independent watch brand MB&F introduced the Legacy Machine Perpetual — reinventing the perpetual calendar system and wowing watch collectors globally. In…
Ernst Benz Watch And ’74 Bronco Sell For $650,000 At Barrett-Jackson Auction
Swiss watch brand Ernst Benz has been involved in the world of auto sports and aviation for some time now. Now, the brand was inspired by another effort to support: The…
Meet The TAG Heuer Carrera 160 Years Silver Limited Edition Watch
It’s a big year for TAG Heuer as the Swiss watch brand celebrates 160 years. While there will be a host of events and new products to commemorate this big…