One of the biggest trends in watches today is the return to roots. More and watch brands are revisiting their archives and re-inventing iconic watches that made history for them…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

A Close-Up Look At Longines Spirit Collection
By Gordon Henderson The Longines Spirit collection los to tap into the d history of the manufacture and the many adventurers that have used the brand’s timepieces to navigate land,…
Meet The Winners Of The Watch World’s Grand Prix Awards, GPHG 2020
This year marks the first time I could not attend the GPHG awards ceremony in person in a while — thanks to COVID-19. As a member of the Academic jury,…
Tutima M2 Coastline Goes Green
Sometimes, in a watch, all you want is simplicity and precision. When you don’t need all the bells and whistles, and are happy with just the time, the day and…
Sylvester Stallone Puts Panerai ‘Daylight” And Richard Mille Watches Up For Auction With Phillips
Many know him as Rambo, or Rocky, while others just know him as one of the best modern-day actors for action flicks. Yet others know him as a painter, author…
Jacob & Co. Offers Everest Expedition Trip With Explorer Johan Ernst Nilson With Purchase of Astronomia Mount Everest Watch
There’s a lot going on with the newest Jacob & Co. Astronomia Tourbillon. In fact, one might say the Astronomia Mount Everest watch tops all other Astronomia watches. Partnering with…
MB&F Leaps Ahead 10 Years With HM3 FrogX
Five years into the ground-breaking horological machine building that MB&F started in 2005, the brand steered from outer space right down to Earth. in 2010, it unveiled the HM3 Frog –…
Jaeger-LeCoultre Teams With Artist Zimoun For Sound Art, Recalls History
Swiss watch brand Jaeger-LeCoultre has teamed with renowned Swiss artist Zimoun, commissioning him to create a special installation of sound art that reflects Jaeger-LeCoultre’s centuries-old history in sound making within…
Montblanc Goes Exploring With Mountain Climber Reinhold Messner
It was two years ago in 2018 that Swiss watch brand Montblanc introduced its first 1858 Geosphere watch, with northern and southern hemispheres on the dial. In fact, the…
Introducing: Zenith Defy Classic Carbon With Integrated Carbon Bracelet
Zenith just went a big step further with its Defy watches by introducing a carbon version of the Defy Classic that is the first to feature an integrated carbon bracelet…
Ulysse Nardin Unveils Diver Net Concept Watch Made From Fishing Nets
As one of the world’s greatest sailing events, Vendee Globe, gets set to begin, Swiss watch brand Ulysse Nardin – Official Timekeeper of the single-crew highly dangerous race—celebrates by releasing…
Steve McQueen’s Heuer Monaco Worn In 1971 Film, Le Mans, To Be Auctioned by Phillips
Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s when he wore the Monaco in the film Le Mans. McQueen was an…
3 Reasons To Love The Armin Strom Lady Beat Watch
Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch…
Introducing: Oris Aquis Date Caliber 400
Independent Swiss watch brand Oris dances pretty much to its own drummer. Despite being a large, globally distributed brand, the company’s executives pull out all the stops when it comes…
Breitling Unveils Chronomat For Women, Adds Spotlight Squad
It was just a couple of years ago that Breitling – under the direction of watch veteran Georges Kern – began an entire revamp of the brand, including its marketing…