It’s no secret that Swiss watch brand Hublot is all about the “art of fusion.” This brand exudes fusion in everything it does, proudly, and sometimes loudly, exclaiming “Hublot…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

IWC Is Making Strides To Save The Planet One MiraTex Watch Strap At A Time
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with…
Armin Strom Ups the Ante On Elegance With Tribute 1 Rose Gold
It was in the middle of the pandemic in 2021 that independent Swiss watchmaker Armin Strom unveiled its first-ever Tribute 1 watch. Now, the new 18-karat 5N rose gold Tribute…
Actress Anya Taylor-Joy Joins Jaeger-LeCoultre As Brand Ambassador
Known for her grand talent and poise, actress Anya Taylor-Joy joins the Jaeger-LeCoultre family as its newest brand ambassador. To announce the news, the Maison created a special video entitled…
Introducing The Tutima Patria Deep Blue Manual Wind Watch
German watch brand Tutima Glashütte has long been known for its top-notch watchmaking. Renowned for its aviation and sport watches, this brand also boasts a rich history in luxury watches,…
Ball Watch and CronotempVs Collectors Present the Engineer 00Red
By Nancy Olson CronotempVs Collectors is an international private watch collector community that partners with major watch brands and independent makers to create timepieces that highlight traditional watchmaking. Sixteen different…
Panerai Honors Navy SEALs, Offers SEALs Experience, Unveils Historic Document
Ever wish you could take a few days and mingle with the Navy SEALS — maybe even take a training course and try your hand at search and rescue? Now…
Blue Pandas? Absolutely, And IWC Does Them Right With The Portugieser
Watch collectors around the world are familiar with the term Panda when it comes to chronograph watches. It typically defines a white background with black subsidiary dials (panda eyes) …
Bremont Pays Attention To Women With Maya, Lady K Watch Lines
British watch brand Bremont has been redefining the world of British watches when it comes to affordable, sporty, performance pieces. This is the brand that works with Martin Baker Ejection…
George Clooney and Hyun Bin Take The Lead For Omega Speedmaster ’57 Collection
One would be hard-pressed to find someone who doesn’t know who Georg Clooney is. In some houses, the famed actor is practically a household name. He has also been…
Now Corum Lets You Customize A Fire-Breathing Dragon Golden Bridge Watch, Here’s What I Would Want
As is the case these days with certain luxury watch brands trying to please the discerning customer that wants something truly special, Corum unveils its newest customized Golden Bridge…
Rolex Brand Ambassadors Carlos Alcaraz, Iga Swiatek Win US Open Tennis Championships
The U.S. Open Tennis Championship came to a close on Sunday, with two Rolex brand testimonees (ambassadors/friends) taking the victory. For the men’s singles, Carlos Alcaraz takes his first Grand…
Gucci Dives Into Sustainable Watches
The House of Gucci has reinvented its Dive collection with the new series of four Gucci Dive watches made with bio-based materials and recycled steel. The four versions, each…
Supermodel Gisele Bündchen Launches New IWC Portofino Watches
By Nancy Olson Known since 1984 for its clean s and classic style, IWC’s Portofino is a mainstay among the brand’s collections, ever-expanding to include updated styles and functional features.…
Dior Turns Function Into Beautiful Form With New Grand Bal Inverse Rotor Watches
Move over men, this one is for women who living in the lap of luxury. Of course, men can read along, too. After all, I don’t discriminate on beauty being…