Rolex perfectly melds the classic with the current in the Perpetual 1908, which made its debut at Watches and Wonders 2023. Its smart los herald the launch of the new…
Rolex Dresses Up With The New Perpetual 1908
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.
Longines Times Mage’s Win At Yesterday’s Kentucky Derby
It is called the Running of the Roses, and the “most exciting two minutes in sports. Yesterday’s Kentucky Derby didn’t disappoint. The winner: Mage, ridden by jockey Javier Castellano. The…
IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
Singer, Musician, Actor Lenny Kravitz Joins Jaeger-LeCoultre As Brand Ambassador
It isn’t every day that a legendary rock star, singer, songwriter, musician and joins a watch brand as global brand ambassador. But in a recent coup, Lenny Kravitz became the…
Davide Cerrato Takes The Reigns As CEO of Bremont
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
A Closer Look At The $125,000 Corum Golden Bridge Clock Coffee Table
No, I didn’t get that head wrong. We are not talking about a table clock. Well, we are, but not in the traditional sense of the word. Typically, a table…
Meet A Few New Watch Brand Ambassadors: Cline, Bailey, Garfield
April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Mayn…
Cartier Tank Stands the Test of Time: A Comprehensive Look At Cartier Tanks 2023
Full disclosure: the Cartier Tank is one of my all-time favorite timepieces, and I have kept one in my regular wristwatch rotation for the last 20-plus years. So it is…
Armin Strom Unveils Mirrored Force Resonance Manufacture Edition Green Watch
Over the weekend, independent Swiss watch brand Armin Strom made a lot of watch rs green with envy. The brand continued its roll-out of top-notch Mirrored Force Resonance Manufacture Edition…
Seiko Unveils ‘Resident Evil: Death Island’ Limited Edition Watches
Japanese brand Seiko has entered into an intriguing partnership: Resident Evil: Death Island. The new series consists of two limited edition Seiko Astron watches are made in collaboration with characters…
Zenith’s New Pilot Watches: Stealth Automatic And Big Date Flyback
This year in Geneva at the Watches & Wonders exhibition, Zenith unveiled its new Pilot collection of watches. The only brand with the rights to put the word “Pilot” watch…
Hands On With The A. Lange & Sohne Odysseus Chronograph, A First For The Brand
By Nancy Olson Last month’s Watches & Wonders 2023 in Geneva provided an impressive venue for A. Lange & Söhne’s introduction of the Odysseus Chronograph, the latest in the ongoing…
Hands On With The World’s First Minute Rattrapante By Parmigiani Fleurier
(This article by Roberta Naas first appeared on Forbes.com.) For decades, I have been traveling to Switzerland for all of the biggest watch exhibitions. They are always a great…
Now You Can Buy Your Own 65 Million Year Old T-Rex And Unique Urwerk T-Rex Watch, Too
Coming up on April 18 via the Out of This World auction by Koller Auktionen In Association with Wunderkammer, dinosaur fanatics will have the chance to buy their very own…
Gerald Genta, Daniel Roth To Be Revived By La Fabrique Du Temps Louis Vuitton
It is a long-awaited moment in the watch collecting world. Two brands from yesteryear that were much coveted by collectors and watch rs globally are about to be re-imagined…