Yes, for some of us the name of the Citizen Tsuyosa collection is difficult to pronounce. But, taking its name from the Japanese word for “strength,” the Tsuyosa embodies durability,…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

IWC Unveils $102,000 Big Pilot’s Watch Shock Absorber XPL Toto Wolff Edition
As the Mercedes-AMG PETRONAS Formula One™ Team prepares for a new season filled with high-speed competition and relentless precision, IWC Schaffhausen introduces a timepiece that embodies the spirit of motorsport:…
Longines Partners With Actor Henry Cavill As Ambassador Of Elegance
Longines has always been synonymous with timeless sophistication, and the brand’s latest partnership with Henry Cavill reinforces its commitment to elegance as a way of life. The celebrated actor, known…
A Closer Look: Bell & Ross BR-03 Astro — Out Of This World
Bell & Ross continues to push the boundaries of watchmaking with the new BR 03 Astro, a stunning tribute to Earth and its celestial companions. Limited to just 999 pieces,…
A Closer Look: Bulgari x MB&F Serpenti $150,000 Watch
Recently, I was in New York City for LVMH Watch Week and had the incredible opportunity to go hands-on with the newest Bulgari x MB&F Serpenti watch, unveiled this past…
Bulova Unveils Rubaiyat Four Seasons Watches In Honor Of 150 Years
Marking a significant milestone in horological history, Bulova celebrates its 250th anniversary this year, which will usher in a host of important product releases, as well as news and events.…
A Closer Look: Piaget Polo Flying Tourbillon Moonphase
The Piaget Polo Flying Tourbillon Moonphase is a striking new addition to Piaget’s celebrated Polo collection, marking yet another milestone in the brand’s long-standing commitment to elegance, technical mastery, and…
Greubel Forsey Honors 20 Years With ‘Art of Invention’ Book
For 20 years, Greubel Forsey has stood at the pinnacle of haute horology, creating timepieces that defy convention and push the boundaries of mechanical ingenuity. To commemorate this 20-year milestone,…
Sailor Alan Roura Celebrates Solo Vendée Globe Personal Victory With Hublot
Alan Roura has once again conquered the Vendée Globe, completing his third solo, non-stop, and unassisted circumnavigation of the world. As the Swiss sailor crossed the finish in Les Sables…
A Closer Look: Louis Vuitton, TAG Heuer At LVMH Watch Week 2025
Just last week, nine of the LVMH Group’s watch and jewelry maisons came together to celebrate what has become an annual event: LVMH Watch Week. The 2025 edition didn’t come…
A Closer Look: Ulysse Nardin’s Blast Amoureuxpeintre
Ulysse Nardin, the Swiss watch Manufacture synonymous with bold innovation, has unveiled a collaboration that bridges the worlds of horology and contemporary design: the Blast [Amoureuxpeintre]. This avant-garde creation, the…
Rolex 24 At Daytona Witnesses Porsche Penske Motorsport Taking Top Spot
The 2025 Rolex 24 At Daytona, held this weekend, showcased endurance racing at its finest, with the #7 Porsche Penske Motorsport clinching the win in the final minutes. This marked…
Bulgari Unveils BVS 100 Lady Solotempo Automatic Movement, First Housed In Serpenti
At the LVMH Watch Week 2025 here in New York City, Bulgari ights customers with a mechanical transformation of its bed Serpenti – thanks to an all-new automatic movement. The…
Hublot Unveils New Color Palette For Spirit Of Big Bang At LVMH WW
Today, at the opening day of the LVMH Watch Week, which is being held in New York City, Hublot continues to redefine the boundaries of contemporary watchmaking with the introduction…
Movado Partners With Derrick Adams to Launch Limited Artist Series
Movado Group, Inc. has unveiled its latest Artist Series collaboration, this time partnering with Brolyn, NY-based Derrick Adams, one of the foremost Black artists of the 21st century. Known for…