Long known as a brand for underwater adventures –created for the Italian Royal Navy decades ago – Panerai supports a host of water-related events. Perhaps none as philanthropic and grass-roots…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

A Moment in Time: Astronaut Scott Carpenter
On May 24th, in New York City, at the Breitling boutique, Breitling and astronaut Scott Carpenter celebrated the 50th anniversary of his first lift off into space. Scott Carpenter, pioneer…
Around the World: Breitling Unveils 50th Anniversary Navitimer Cosmonaute Limited Edition Watch
In New York City last week, Breitling celebrated the 50th anniversary of Scott Carpenter’s three-orbit space flight aboard the Aurora 7 capsule (see yesterday’s “A Moment in Time” with Scott…
Around the World: Omega Set to Time the London Olympics
Standing on the field of the Olympic Stadium. photo credit: R.Naas A couple of weeks ago we got an amazing behind-the-scenes tour of the new London Olympic Stadium and Park…
A Moment in Time: Octavio Garcia Brings Audemars Piguet Full Circle
Born and raised in the South Side of Chicago, Octavio Garcia is one of Switzerland’s foremost watch designers today. In fact, the 43-year-old designer holds the position of Chief Artistic…
Around the World: Jaeger-LeCoultre Brings Hand Made Straps to New Level in Fine Watchmaking
It isn’t every day – or maybe it isn’t any day – until now – -that a haute horlogerie watch brand goes as far as creating a hand-made cordovan (horse…
A Moment in Time: Diving with an Everyday Guy
Jason Heaton is passionate about diving and has even achieved Rescue Diver Certification. Heaton, who lives in Minneapolis, grew up around Lake Michigan, where there are pristine ship wrecks thanks…
Around the World: Audemars Piguet Celebrates Premiere of Royal Oak Exhibition
Last night, I had the distinct pleasure of joining Audemars Piguet in New York at the Park Avenue Armory as the brand celebrated the premiere of an exhibition of 4…
Around the World: Cartier Unveils L’Odyssee de Cartier – a Film like Nothing Else!
Embracing the panther – Cartier’s long-time legendary icon – the House of Cartier brings superb luxury, imagination and sublime beauty to the forefront in a creative new three-and-a-half minute film…
A Moment in Time: IWC’s Kurt Klaus, Master Watchmaker, Inventor
For the Holidays, from our friends at IWC, a special interview with Master Watchmaker Kurt Klaus – inventor of IWC’s famous perpetual calendar with century slide. Kurt Klaus spend than…
Around the world: Rado Watch Launches True Thinline and Opens First Boutique in the Americas – in St. Maarten
This past weekend, we had the wonderful experience of traveling with Rado to St. Maarten, where the brand opened its very first America’s Boutique – adjacent to Joe’s Jewelry along…
Around the world: Louis Vuitton Watches and the America’s Cup World Series
Atimelyperspective spent this past weekend with Louis Vuitton in San Diego – for the final races in the America’s Cup World Series. Here the brand unveiled a revolutionary new yachting…
A Moment in Time: Top Chef Eric Ripert
Recently, in New York City, the renowned high-end Parisian seafood restaurant Le Bernardin, where famed chef Eric Ripert curates an exquisite menu, reopened with much fanfare. Ripert has worked as…
Around the World: Parmigiani Watches brings Sandoz Collection in NY
Last week we brought you a lo at the new Parmigiani Oval watch with telescopic hands, and showed the original mo the watch was based on. That mo, along with…
Around the World: Panerai Watches – Time and Space – the Unveiling of the L’Astronomo
L’AstronimoPut some of the world’s foremost astronomers in a room – and not just any room, but the main lounge of the 107-year-old New York Explorer’s Club – pack it…