We Armin Strom – it is a brand we have written about many times before. In fact we even went racing with them at the Austin, TX, Formula 1 races.…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Even if You Don’t Dive, You’ll Want to Wear this Watch: Introducing the ScubaGraff and More (Pre-BaselWorld 2014)
Here’s a brand we don’t talk about often – mostly because their timepieces are so over-the-top when it comes to diamonds. After all, Graff is one of the world’s foremost…
Introducing the Chopard Grand Prix de Monaco Historique Collection (Pre BaselWorld 2014)
Bold, race-inspired and true to form, the new Chopard Grand Prix de Monaco Historique collection pays tribute to the world of vintage Formula 1 racing in a classic way. We…
Aviation Buffs, This One’s For You: Introducing the Bell &Ross Carbon Orange (Pre BaselWorld 2014)
Pilot watches are a special breed, much like the pilots who wear them. They offer distinct legibility and often have added functions, or vintage inspirations. Bell & Ross, a brand…
Introducing the Anxiously Awaited Official Watch of the FIFA World Cup, Brazil 2014 – by Hublot
Lovers of international football are passionate about the sport. They may also be passionate about the world premier of the official watch of the 2014 FIFA World Cup – the…
International Football Reigns: Ritmo Mundo Signs On Half a Dozen Top World Soccer Players as Brand Ambassadors
This is sport week here at ATimelyPerspective, as so many brands are unveiling watches and news revolving around the world’s top sports. Ritmo Mundo is an affordably priced watch brand…
It’s All Greek to Me: Introducing Seah’s Newest Astronomer Watch
We’ve written about Seah® watches before here. This is a young Swiss-made brand with roots in America. Founder and designer of the brand, Rachel Levy, brings together the concept of…
From Sketch to Skull: Introducing Fiona Kruger’s Unique Take on Time (Video)
Skull watches are not new. Timepieces inspired by the macabre go back centuries. Howerver, Fiona Krüger Timepieces — with the statement piece being a skull — bring a…
If You Were a Watch Brand, Would You Craft Just 100 Watches a Year? Introducing Laurent Ferrier – Classic, Exclusive Elegance on the Wrist
Last night I had the distinct pleasure of meeting with the classically elegant brand Laurent Ferrier SA. For those who are not familiar with this five-year-young watch company, you should…
How Cool Would You Be with a Liquid Watch on Your Wrist ? Introducing 2 New HYT Watches
Since the first moment Vincent Perriard, founder of HYT, told me about his incredible liquid timekeeper, I knew it would be a winner. That was just about three years ago.…
How to Wear an Hour Glass on Your Wrist: Konstantin Chaykin’s Carpe Diem
“Seize the Day!” A saying that in today’s fast-paced world we seem to forget. Did it mean in yesteryear? Or are we just too busy to take the time to…
Collectors Hooked on Swatch Watches
Just about four months ago, I was fortunate enough to travel to Paris and Switzerland with Breguet. (You can read about that trip here, here and here.) One particular night…
Why Watch Lovers Should Pay Closer Attention to Arnold & Son (and a look at the Double Tourbillon Escapement Dual Time)
Arnold & Son is brand that just doesn’t get its due. This haute horlogerie, British-born watch company is superbly rich in innovation and invention, and yet, for some reason, especially…
Loving the Platinum Audemars Piguet Royal Oak Offshore Tourbillon Chronograph (original pics, price)
Made of the rarest metal on Earth, the Audemars Piguet Royal Oak Offshore Tourbillon Chronograph, unveiled to the world at SIHH 2014 – steals my heart. Bold and beautiful –…
Watches on the Red Carpet at the 86th Academy Awards
The Oscars. The presentations, the celebs, the fanfare – all timed to the tee. Usually, it is all about what the female celebs are wearing – the dresses, the jewelry,…