Recently, thanks to our friends at IWC, we got the opportunity to sit down and talk with one of their friends of the brand — actress and political and charitable…
A Moment in Time with Actress Susan Sarandon, IWC Friend of the Brand
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.
Would You Wear a Blue/Green Rolex? Introducing the Oyster Perpetual Milgauss Blue Z (video)
This watch is a winner. Now some may say that the blue and green combination is a bit odd, but we think it is a perfect color to take this…
Is the Creed “Rigorous Simplicity” for a Watch Brand Realistic Today? Ochs Und Junior Says Yes
This is one rare breed of watch. Ochs und Junior is a brand created by two smart minds and focused squarely on simplifying the complexity of watchmaking. With a philosophy…
How Did Jaeger-LeCoultre Reinvent its Past? A Tribute to the Geophysic
By Alex Lam The watch world is no stranger to trends, and one trend that has perhaps become most prevalent in recent years is the tribute watch. The tribute watch…
Introducing the Limited Edition IWC Pilot Spitfire Chronograph “Tribeca Film Festival 2014
With the 2014 Tribeca Film Festival upon us, IWC announces its impressive role for the second year in a row as the Official Festival-Time Partner. The brand has even created…
Marc A. Hayek Takes a Moment in Time to Discuss Breguet’s High-Tech yet Traditional Watchmaking at BaselWorld 2014 (Video)
At BaselWorld 2014 Breguet introduced, among other mos, the final rendition of the Classique Tourbillon extra-plat automatique (5377). Our close colleagues at International Watch talked with Marc A. Hayek, President…
Explore the Vallee de Joux with photographer Dan Holdsworth and Audemars Piguet (Video)
Audemars Piguet – well known for its long history and the fact that it is the oldest luxury watch firm still privately owned by the founding family – takes a…
Experience the Heart of Watchmaking: The Audemars Piguet Foundation Reforests the World
By Samantha Walsh The heart and soul of watchmaking is not just about building beautiful, technically advanced machines that will last for centuries. It is also about giving back to…
The Power of the Press: Meet the Rolex Pepsi (original pics, prices)
It happened before the BaselWorld Fair even opened to the public. Just a couple of days before, a few members of the watch press got the first lo at the…
3 World Records Set at BaselWorld 2014 by Bulgari, Graff, TAG Heuer
A few months ago, after SIHH, we brought the three top world records set for timepieces during that Fair. Now, post-Basel, we bring you the three record-setting watches from this…
We’re Officially Back: BaselWorld 2014, the Good, the Bad and the Ugly
This was a particularly long trip f or me. It always is. Basel is an eight-day marathon test of endurance of strength and memory. This year, however, I also went…
Storage Wars II: Top 4 Creative USB’s from BaselWorld 2014
We always come back from BaselWorld talking about all the great timepieces we saw – and we should. But, as we all know- the info about those watches has to…
Orange You Glad Omega is Innovative? Introducing the World-Premiere Planet Ocean Orange Ceramic Watch at BaselWorld 2014
Omega is a watch brand synonymous with exploration and adventure, having ventured to the depths of the oceans and to outer space with NASA. To celebrate its successes in timing,…
Tudor Releases its Newest Heritage Black Bay
We know you those Tudor timepieces, so we are happy to bring you one of the newest – just unveiled here at BaselWorld 2014. The newest watch, the Heritage Black…
Jacob & Co Reinterprets Time with the Astronomia Tourbillon
Sometimes watches we see here at BaselWorld make us scratch our heads and wonder. The new Jacob & Co. Astronomia Tourbillon is one of those watches. To begin with –…