Recently, I had the opportunity for my Perfect Timing column on Forbes, to interview American actor James Marsden, who is an IWC brand ambassador and who actually starred as a…
Interview With Actor James Marsden, Who Plays A Watchmaker In IWC Film
James Marsden, Tom Brady Team Up For IWC ‘Born Of A Dream’ Videos
This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy…
GPHG 2020 Finalists: Full List, 84 Nominees
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
IWC Teams With Mattel Hot Wheels To Create IWC Racing Team Transport Hot Wheels
They call it a “d passion for engineering, design and storytelling” — especially when it comes to small items, but IWC and Mattel’s Hot Wheels are about cars and racing…
Video: IWC Unveils Tom Brady Film, ‘Born Of A Dream,’ Watch It Here
Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed…
Phil Mickelson, Tom Brady Versus Tiger Woods, Peyton Manning: Rolex, IWC Against Rolex
If you lo at the big names coming together this Sunday in Florida for a Coronavirus Relief golf game, you have Phil Mickelson and Tom Brady against Tiger Woods and…
IWC Unveils ‘Laureus Sport For Good’ Portugieser Hand-Wound Monopusher
Following in its “Laureus Sport for Good” partnership, IWC Schaffhausen releases the all-new “Laureus Sport for Good” Portugieser Hand-Wound Monopusher Edition. The newest timepiece is created in a limited edition…
Who Are The Final 84 Watches In The 2019 GPHG (Grand Prix d Horlogerie) Competition?
The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) has announced its pre-selected watches — six in each of the categories — that will be going up…
IWC Supports Cousteau Divers In New Ocean Temperatures Study
This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the…
SIHH 2019 In Review: From Watches To Exhibition Space, Events And More
If you were in attendance at this year’s SIHH, then — as the saying goes — “if you know, you know.” For those who weren’t there, however, we take you…
James Marsden of X Men and F1 Racer Lewis Hamilton Talk Performance At IWC
Last week, IWC hosted a panel discussion at their NYC flagship boutique store between actor James Marsden, most known for his role as Cyclops on X Men, and renowned world…
Meet The New Ralph Lauren American Western Watch Collection (prices)
Ralph Lauren, who this year celebrates the 50th anniversary of his iconic brand, unveils a very exclusive new watch collection geared for rs of fine Swiss mechanics and incredible American…
Hands On With The IWC Schaffhausen Portugieser Constant-Force Tourbillon And Perpetual Calendar Tourbillon (Prices)
This year, IWC Schaffhausen celebrates its 150th anniversary — and does so with than two dozen important jubilee timepieces. Prior to SIHH 2018, we brought you a close-up lo at…
An Insider’s Complete Review of SIHH 2018: Come Inside With Us And See What A Typical Day Is Like And Witness The Best Exhibition Spaces And More
Every year, we anxiously await the trek to Geneva for the Salon International de la Haute Horlogerie (SIHH) – the first luxury watch exhibit of the year. This year marked…
New Year, New SIHH 2018: 35 Exhibitors Slated To Show At First Watch Exhibition Of The Year, See What’s Changed
Salon International de la Haute Horlogerie (SIHH) is around the corner. Beginning officially on January 15 ,2018, and running through Friday January 19, the SIHH is becoming the “it” show.…