Despite the pandemic wreaking havoc in so many ways, including forcing most watch brands to shutter doors for a few weeks or months, certain watch brands managed to release some…
Five Top Watches Of 2021
IWC Schaffhausen Takes High-Tech, High-Mech To New Levels With Top Gun Pilot’s Ceratanium Watches
IWC Schaffhausen is no stranger to innovation. This brand has been on the cutting edge of technology and watchmaking since its inception. Now, though, it takes its creativity to even…
Remembering Watch Industry Great, Günter Blümlein
I searched my computer to find the photographs of yesteryear. But to no avail. The reason: to find some of the great photographs of myself with Günter Blümlein, whose untimely…
IWC And Collective Horology Watch Group Unveil Collaborative C.03 Pilot’s Chronograph Watch
We in the watch world are all familiar with Hodinkee and even Red Bar Crew and the special collaboration watches they have made with brands over the years. However, the…
IWC On Tour: Big Pilot Road Show A Big Hit
Just a few days ago in California, IWC Schaffhausen hit the road with a huge interactive exhibition that highlights its Big Pilot collection and does so in grand, but appropriate,…
IWC Welcomes Freestyle Skier Eileen Gu To the Ambassador Roster
Long touted as the watch that is “Engineered for men,” IWC Schaffhausen has been changing its tune over the past few years – unveiling women’s watches and great new smaller,…
IWC Adds 39MM Portofino To Lineup
Ever since its first introduction to the world nearly 40 years ago in 1984, the IWC Portofino watch has been a statement of refinement and elegance. Now, IWC Schaffhausen enhances…
IWC Becomes Engineering And Timekeeping Partner For Airspeeder Electric Flying Racing Cars
It’s the stuff dreams are made of. Flying through the sky with your own private car, not worrying about the roads or the traffic. A futuristic dream only accomplished on…
IWC, Mercedes-AMG Unveil Pilot’s Watch Chronograph Edition AMG
Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with…
Hands On With The New IWC Pilot Watch Chronograph Seen At Watches & Wonders Geneva 2021
This week at Watches & Wonders Geneva, IWC Schaffhausen unveils a host of new watches, including one that we got to go hands-on with even before the fair began: the…
Video: IWC Is Talking Big With Tom Brady and Sir Lewis Hamilton
Today, IWC Schaffhausen launched its newest video: a conversation between legendary NFL quarterback Tom Brady and Formula One great Sir Lewis Hamilton, The discussion, entitled Talking Big, is hosted by…
Introducing the IWC Paper-Based TimberTex Watch Strap
In an age where everyone is concerned about sustainability, IWC Schaffhausen continues to make strides to comply with responsible and ethical sourcing and to develop environmentally friendly materials. The newest…
A Closer Look At The IWC Flieger Chronograph Tribute To 3705 Watch
IWC Schaffhausen is perhaps best known to the world for its pilot watches. Since the 1930’s, it has introduced a host of Flieger and Mark watches that have earned the…
IWC Wins The Super Bowl — Sort Of
Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is…
Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’
Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function…