Long touted as the watch that is “Engineered for men,” IWC Schaffhausen has been changing its tune over the past few years – unveiling women’s watches and great new smaller,…
IWC Welcomes Freestyle Skier Eileen Gu To the Ambassador Roster
IWC Adds 39MM Portofino To Lineup
Ever since its first introduction to the world nearly 40 years ago in 1984, the IWC Portofino watch has been a statement of refinement and elegance. Now, IWC Schaffhausen enhances…
IWC Becomes Engineering And Timekeeping Partner For Airspeeder Electric Flying Racing Cars
It’s the stuff dreams are made of. Flying through the sky with your own private car, not worrying about the roads or the traffic. A futuristic dream only accomplished on…
IWC, Mercedes-AMG Unveil Pilot’s Watch Chronograph Edition AMG
Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with…
Hands On With The New IWC Pilot Watch Chronograph Seen At Watches & Wonders Geneva 2021
This week at Watches & Wonders Geneva, IWC Schaffhausen unveils a host of new watches, including one that we got to go hands-on with even before the fair began: the…
Video: IWC Is Talking Big With Tom Brady and Sir Lewis Hamilton
Today, IWC Schaffhausen launched its newest video: a conversation between legendary NFL quarterback Tom Brady and Formula One great Sir Lewis Hamilton, The discussion, entitled Talking Big, is hosted by…
Introducing the IWC Paper-Based TimberTex Watch Strap
In an age where everyone is concerned about sustainability, IWC Schaffhausen continues to make strides to comply with responsible and ethical sourcing and to develop environmentally friendly materials. The newest…
A Closer Look At The IWC Flieger Chronograph Tribute To 3705 Watch
IWC Schaffhausen is perhaps best known to the world for its pilot watches. Since the 1930’s, it has introduced a host of Flieger and Mark watches that have earned the…
IWC Wins The Super Bowl — Sort Of
Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is…
Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’
Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function…
Interview With Actor James Marsden, Who Plays A Watchmaker In IWC Film
Recently, I had the opportunity for my Perfect Timing column on Forbes, to interview American actor James Marsden, who is an IWC brand ambassador and who actually starred as a…
James Marsden, Tom Brady Team Up For IWC ‘Born Of A Dream’ Videos
This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy…
GPHG 2020 Finalists: Full List, 84 Nominees
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
IWC Teams With Mattel Hot Wheels To Create IWC Racing Team Transport Hot Wheels
They call it a “d passion for engineering, design and storytelling” — especially when it comes to small items, but IWC and Mattel’s Hot Wheels are about cars and racing…
Video: IWC Unveils Tom Brady Film, ‘Born Of A Dream,’ Watch It Here
Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed…