Earlier this month in Miami, during the Miami Art week, IWC Schaffhausen hosted an exclusive conversation with supermo and brand ambassador Gisele Bündchen. The event, held against the backdrop of…
As the Formula One Las Vegas Grand Prix is poised to take place November 16-18, IWC Schaffhausen, which partners with Mercedes-AMG and the Mercedes-AMG PETRONAS Formula One™ Team, introduces two…
Swiss watchmaker, IWC Schaffhausen, continues to showcase its mastery in the art of manufacturing colored ceramic watches with the introduction of two new striking mos to its “Colors of TOP…
We don’t typically cover boutique openings here, but IWC Schaffhausen pulled out all the stops this past weekend to celebrate the grand re-opening of its iconic Rodeo Drive boutique in…
IWC Schaffhausen has unveiled its latest horological masterpiece – the Big Pilot’s Watch 43 Tourbillon Markus Bühler. This exceptional timepiece serves as the long-awaited successor to the iconic Big Pilot’s…
(This article by Roberta Naas first appeared on Forbes.com.) IWC Schaffhausen, known for its precision engineering and timeless design, has unveiled a horological masterpiece in collaboration with seven-time Formula One™…
Swiss watchmaker IWC Schaffhausen combines its expertise in a new series of Big Pilot’s watches inspired by the iconic G-Class from Mercedes-Benz, bridging the realms of precision engineering in automobiles,…
Known for its prowess with pilot’s watches, which it has been building since the early days of flight, IWC Schaffhausen regularly creates clean, easy-to-read pilot’s watches that are highly functional…
(This article by Roberta Naas first appeared in her column on Forbes in 2022 and then on ATimelyPerspective.com in November 2022. It has now been updated.) Just last week in…
Today, we are taking a closer lo at the all-new (available for sale as of July 2023) IWC Big Pilot’s Watch Perpetual Calendar TOP GUN Lake Tahoe watch, which is…
Lovers of IWC Schaffhausen watches, particularly the pilot watches, are well aware of last year’s introduction of white Lake Tahoe and Woodland Green ceramic watches. Now, the brand takes the…
At Watches & Wonders Geneva 2023, we had a lot to talk about as brands to liberty with designs that they typically don’t do: dials with balloons, dials with painted…
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
When I was invited to London with IWC for a pre-Watches & Wonders sneak peek at its newest timepieces, I was thrilled. After all, I have been a fan of…
Every watch brand has a somewhat different process for creating watch dials. And, in fact, some brands don’t create their own dials at all. They purchase them from companies that…
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