Pantone may have crowned PANTONE 17-1230 Mocha Mousse as the official Color of the Year for 2025, but the watchmaking world has long been ahead of this trend. Shades of…
12 Watches Already Channeling Pantone’s Mocha Mousse
Patek, AP, Rolex, IWC Watches Owned By Tom Brady Up For Auction
Tomorrow, December 10, 2024, Sotheby’s in New York will host the highly anticipated auction of “The GOAT Collection: Watches & Treasures from Tom Brady.” For fans of the seven-time Super…
IWC Unveils Ingenieur Automatic 40 With Rich Blue Dial
IWC Schaffhausen has unveiled an exciting new addition to its Ingenieur collection — one many collectors have been asking for. Meet the Ingenieur Automatic 40 with a striking blue dial.…
Closer Look: IWC Big Pilot’s Perpetual Calendar ‘Rodeo Drive’ And Legendary Kurt Klaus
In the realm of haute horology, few names eve admiration and innovation like Kurt Klaus, the legendary IWC Schaffhausen watchmaker who – decades ago — transformed the perpetual calendar into…
GPHG 2024 Award Winners And Highlights
After months of brands submissions, votes cast, jury iberations recorded and , the 2024 Grand Prix d’Horlogerie de Genève (GPHG) has come to a close, with than 20 awards bestowed…
IWC Schaffhausen Returns to Its American Roots with New Boston Boutique
Just a few days ago, and partly as a nod to its storied history, IWC Schaffhausen unveiled its first boutique in Boston, the city where it all began. Located on…
IWC Pilot’s Watch Chronograph Polaris Dawn Back On Earth With Astronauts
In a monumental achievement for both space exploration and horology, IWC Schaffhausen played a significant role in the historic Polaris Dawn mission, which saw four astronauts don custom-designed IWC watches…
IWC Unveils Portofino Chronograph 39 With Steel Bracelet At W&W Shanghai
IWC Schaffhausen has unveiled its first Portofino Chronograph 39 with a stainless steel bracelet at Watches and Wonders Shanghai. The new mo showcases a compact and versatile design with a…
Closer Look: Four Top Watches That Need A Second Glance
With so many great watches being unveiled this year, it is difficult to keep up. Sometimes, though, a few stand out. Here we take four complicated watches that warrant a…
IWC Schaffhausen Partners with Apple Original Films for Highly Anticipated ‘F1″ Racing Movie Starring Brad Pitt
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
IWC Unveils Patent-Pending Fully Luminous Ceralume Concept Watch
When Lewis Hamilton was seen wearing a glowing watch this past weekend, IWC was forced to spill the beans a little early on its patent-pending Cerlaume® Concept watch. In fact,…
A Closer Look At The New IWC Schaffhausen Flagship Boutique In New York
so many top watch brands that are opening new flagship stores, IWC Schaffhausen, proudly unveils its latest marvel: the flagship boutique on Madison Avenue, New York City. This boutique epitomizes…
Accurate Moonphase For 45 Million Years: IWC Portugieser Eternal Calendar
(This article by Roberta Naas first appeared on Forbes.com.) At Watches & Wonders Geneva this past week, IWC Schaffhausen unveils a world’s first perpetual calendar watch that the brand says…
IWC Makes Big Moves With Portugieser Series At Watches & Wonders Geneva 2024
By Nancy Olson IWC has some intriguing timepieces unveiling at this year’s Watches and Wonders, with updated materials and fresh colors slated for its popular Portugieser collection. Though its origins…
Aquaman And the Lost Kingdom Movie Also Debuts IWC Aquatimer Watch
This past weekend, the new Warner Bros Pictures Aquaman and the Lost Kingdom made its debut in theaters. Also claiming a spot center stage was a prop developed by Swiss…