Actors Damson Idris and Kerry Condon, two of the lead stars in the highly anticipated upcoming movie F1, enacted a live stunt demonstration at the recent 82nd Members’ Meeting in…
IWC, F1 Actors Bring Action Packed Stunts To Life
Watches & Wonders Geneva 2025: The Joys, Chaos And Camaraderie
Watches & Wonders Geneva 2025: Part 1 Every year the Watches & Wonders Geneva show fills people with a roller coaster of emotions. Some highly anticipate it and lo forward…
IWC Underscores Its Relationship With Brad Pitt, ‘ F1 The Movie,’ With Green Grid-Dial Ingenieur
At Watches and Wonders Geneva, IWC Schaffhausen introduces a special edition of the Ingenieur Automatic 40, directly inspired by the timepiece worn by Brad Pitt’s character, Sonny Hayes, in the…
IWC Unveils $102,000 Big Pilot’s Watch Shock Absorber XPL Toto Wolff Edition
As the Mercedes-AMG PETRONAS Formula One™ Team prepares for a new season filled with high-speed competition and relentless precision, IWC Schaffhausen introduces a timepiece that embodies the spirit of motorsport:…
12 Watches Already Channeling Pantone’s Mocha Mousse
Pantone may have crowned PANTONE 17-1230 Mocha Mousse as the official Color of the Year for 2025, but the watchmaking world has long been ahead of this trend. Shades of…
Patek, AP, Rolex, IWC Watches Owned By Tom Brady Up For Auction
Tomorrow, December 10, 2024, Sotheby’s in New York will host the highly anticipated auction of “The GOAT Collection: Watches & Treasures from Tom Brady.” For fans of the seven-time Super…
IWC Unveils Ingenieur Automatic 40 With Rich Blue Dial
IWC Schaffhausen has unveiled an exciting new addition to its Ingenieur collection — one many collectors have been asking for. Meet the Ingenieur Automatic 40 with a striking blue dial.…
Closer Look: IWC Big Pilot’s Perpetual Calendar ‘Rodeo Drive’ And Legendary Kurt Klaus
In the realm of haute horology, few names eve admiration and innovation like Kurt Klaus, the legendary IWC Schaffhausen watchmaker who – decades ago — transformed the perpetual calendar into…
GPHG 2024 Award Winners And Highlights
After months of brands submissions, votes cast, jury iberations recorded and , the 2024 Grand Prix d’Horlogerie de Genève (GPHG) has come to a close, with than 20 awards bestowed…
IWC Schaffhausen Returns to Its American Roots with New Boston Boutique
Just a few days ago, and partly as a nod to its storied history, IWC Schaffhausen unveiled its first boutique in Boston, the city where it all began. Located on…
IWC Pilot’s Watch Chronograph Polaris Dawn Back On Earth With Astronauts
In a monumental achievement for both space exploration and horology, IWC Schaffhausen played a significant role in the historic Polaris Dawn mission, which saw four astronauts don custom-designed IWC watches…
IWC Unveils Portofino Chronograph 39 With Steel Bracelet At W&W Shanghai
IWC Schaffhausen has unveiled its first Portofino Chronograph 39 with a stainless steel bracelet at Watches and Wonders Shanghai. The new mo showcases a compact and versatile design with a…
Closer Look: Four Top Watches That Need A Second Glance
With so many great watches being unveiled this year, it is difficult to keep up. Sometimes, though, a few stand out. Here we take four complicated watches that warrant a…
IWC Schaffhausen Partners with Apple Original Films for Highly Anticipated ‘F1″ Racing Movie Starring Brad Pitt
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
IWC Unveils Patent-Pending Fully Luminous Ceralume Concept Watch
When Lewis Hamilton was seen wearing a glowing watch this past weekend, IWC was forced to spill the beans a little early on its patent-pending Cerlaume® Concept watch. In fact,…