It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers…
Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Up Close with the Armin Strom Edge Double Barrel Unveiled at Baselworld 2016
At this year’s Basel world Armin Strom unveiled its latest release, the Armin Strom Double Barrel Edge. With a PVD black case, larger size and bold skeletonization, the latest release…
Meet a Watch You May Rather Drink than Wear: Armin Strom Manual Cognac
It isn’t every day that watch brands put truly unusual things inside their watches. In fact, we have written about such oddities before, but now we have a truly rare find:…
Fast Focus: Armin Strom Unveils Tourbillon Skeleton Fire Honoring Founder
Independent Swiss watch brand Armin Strom continues to unveil masterpieces of art and technology while at the same time regularly paying homage to its founder, master skeletonizer Armin Strom. Strom had…
Hands On with the Armin Strom Skeleton Pure — Purely Beautiful in its Newest Rendition
We have written about Armin Strom here many times before. It is a brand we respect for its dedication to watchmaking and remaining true to its values. Now, we are…
Watch this Armin Strom Watchmaking Video — You’ll be Glad You Did
If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating…
Armin Strom Finishes Gumball Rally, Auctions Watch for $20,000, Shares Highlights as Rally Comes to a Close in Vegas
Earlier this year we brought you the story of Gumball’s fascinating 3,000 mile supercar journey across continents and around the world. We also introduced Armin Strom’s Gumball 3000 collection that pays…
Armin Strom Partners with Gumball 3000 — The Around-the-World Rally
What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000…
Pure Ingenuity – Introducing Armin Strom’s Pure Skeleton Air and Earth
The elegance of a timepiece is often hidden behind an exquisite dial sometimes leaving the inner workings of a watch largely mysterious. However, Armin Strom’s Skeleton Pure collection reveals the…
Armin Strom Offers Personalized Watch Engraving
Just to be clear, you won’t be able to have this in time for the holidays, but — wow — what a gift — or even a self-purchase. Armin Stom,…
Armin Strom Skeleton Pure — Breathtakingly Beautiful
By Gordon Henderson Located in the scenic town of Burgdorf, in the northwest part of Bern, Switzerland, Armin Strom (a brand we have written about many times before here) opened…
Introducing the Armin Strom Racing Gravity and New Tourbillon Gravity
We Armin Strom – it is a brand we have written about many times before. In fact we even went racing with them at the Austin, TX, Formula 1 races.…
Behind the Scenes with F1 Team Marussia (original pics)
With the 2013 Formula 1 Racing season coming to a close after the races in Brazil last weekend, it is a good time for teams to take stock of their…
Armin Strom Races Forward with Team Marussia at US Grand Prix F1 Racing in Austin
Red Bull Team’s 26-year-old Sebastian Vettel won yesterday’s US Grand Prix Formula 1 races at the Circuit of America’s in Austin Texas – taking his eighth straight win this season…
More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show
If you were off enjoying the weekend – good for you. We tweeted and posted on a variety of results for the weekend’s Only Watch 2013 auction held in Monaco…