Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

Armin Strom Pure Resonance Water watch, powered by the ARF 16 caliber, was unveiled at Watches & Wonders Miami.

Earlier this week, we spe to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.…

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