Whether you are shopping for a last-minute holiday gift, or for yourself, this season there are a few must-see (and possibly own) watches to indulge in. With prices ranging…
Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Four World-First Watches Up For Nomination At GPHG
With the Grand Prix d’Horlogerie de Geneve (GPHG) award ceremony around the corner, the top watches currently in the running for the win in than a dozen categories…
Armin Strom Ups the Ante On Elegance With Tribute 1 Rose Gold
It was in the middle of the pandemic in 2021 that independent Swiss watchmaker Armin Strom unveiled its first-ever Tribute 1 watch. Now, the new 18-karat 5N rose gold Tribute…
A Closer Look At Armin Strom’s World’s-First Orbit Watch
Updated July 17, 2022 By Nancy Olson Just following publication of this review of the Armin Strom Orbit, the brand announced its newest version — now in black. The new…
Introducing The Armin Strom Next-Generation Mirrored Force Resonance Watch
Once again the Swiss watch brand from Biel/Bienne, Armin Strom, releases a new generation of its Mirrored Force Resonance watch. This brand, a master at skeletonization, also mastered the…
Armin Strom Unveils Pure Resonance Salmon Watch With Dial By Voutilainen
It is always wonderful when independent watch brands collaborate to achieve the finest outcomes. The newest Armin Strom Pure Resonance Salmon Special Edition watch is a perfect example. The…
Why The Armin Strom Zeitgeist Is Destined For Watchmaking History Books
It wasn’t too long ago, in late 2021, that independent Swiss watch brand Armin Strom unveiled its one-of-la-kind Zeitgeist watch. The highly complicated $170,000 timepiece takes the concept of resonance…
Armin Strom Opens First-Ever Pop-Up Store
Swiss watch brand Armin Strom — a leading independent brand that specializes in skeletonization and constant force, has opened its first-ever pop-up store that will remain open through June…
3 Reasons To Love The Armin Strom Lady Beat Watch
Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch…
GPHG 2020 Finalists: Full List, 84 Nominees
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
Armin Strom Unveils 18-Karat Gold Gravity Equal Force Watch
Armin Strom is a master at resonance, as well as at skeletonization. These two things come together beautifully in the Gravity Equal Force watch the brand first released…
Video: Armin Strom Explains What Resonance Is and How It Works
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom —…
Armin Strom Gravity Equal Force Explained: Video
The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10…
Pantone Color Of The New Year: Classic Blue And 12 Top Watches From 2019 That Exemplify It
Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please…
Hands On With Armin Strom’s Gravity Equal Force System 78 Watch
Recently, we bre the news here of independent Swiss watch brand Armin Strom releasing an all-new watch that will represent the opening price point for the brand at $15,600…