NBA and Tissot, N°1 Swiss traditional watch brand, announce ground-breaking global partnership as Tissot becomes the first Official Timekeeper and Watch of the NBA, WNBA and NBA Development League, starting from this week’s NBA Global Games 2015-16. The new Partnership will enhance the Game through a collaborative integrated timing system. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Bill Baptist/NBAE via Getty ImagesTissot_Official_Timekeeper_NBA_Annoucement.jpg (PRNewsFoto/TISSOT S.A.)
Long known for its sports affiliations and Swiss made watches, Tissot has announced a multi-year global partnership with the National Basketball Association (NBA) – making the brand the first Official Timekeeper of the NBA, Women’s National Basketball Association (WNBA), and NBA Development League (NBA D-League).
Tissot, a member of the Swatch Group, will work with the NBA to develop a state-of-the-art integrated timing system. The new precision timekeeping system, inclusive of TISSOT-branded shot clocks, will be implemented across all 29 NBA arenas beginning with the 2016-17 NBA season.
NBA and Tissot, N°1 Swiss traditional watch brand, announce ground-breaking global partnership as Tissot becomes the first Official Timekeeper and Watch of the NBA, WNBA and NBA Development League, starting from this week’s NBA Global Games 2015-16. The new Partnership will enhance the Game through a collaborative integrated timing system. Mandatory Copyright Notice: Copyright 2015 NBAE (Photo by Bill Baptist/NBAE via Getty ImagesTissot_T_Touch_Expert_Solar_Tissot_Timekeeper_NBA_T091_420_.jpg (PRNewsFoto/TISSOT S.A.)
Additionally, the watch company will receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams. TISSOT will also become Official Timekeeper and Official Watch of several marquee league events, including NBA All-Star, NBA Draft presented by State Farm, Samsung NBA Summer League, and NBA Global Games.
We expect to see some really great new products as a result of this partnership, which tipped off earlier this month during NBA Global Games 2015-16.
