TAG Heuer’s New Connected Caliber E4 Watches Pack A Technology Punch

 

It was just a few days go that TAG Heuer unveiled its newest Connected watch,  the  Caliber E4. The newest piece comes in two versions, including a sporty 45mm model and a slimmer 42mm watch — which may well be why the brand brought on tennis great Naomi Osaka and gold medalist sprinter and hurdler Sydney McLaughlin as the faces of the advertising campaign l to showcase the versatility of its newest generation Connected Caliber E4. While there may be a sleek version, though, make no mistake: this watch packs a punch.

Now in its 7^th year of offering high-performance connected watches, TAG Heuer packs its newest Caliber E4 watches – there are two size variations – with everything you need for an active, full-tracking lifestyle. This watch is all about functionality. In fact, at a sneak peek at this watch during a recent LVMH (the parent company of TAG Heuer) event in New York – I witnessed a host of very useful functions—not the least of which was your own personalized 7 – minute workout. Don’t have seven minutes? That’s ok; you can even customize the length of the work out.

Like its predecessors the Caliber E4 watches offer elegant watch dials inspired by the brand’s legacy work in chronographs, as well as defined cases and super cool straps. The watches are offered in a larger 45mm size with a redesigned sporty look. This version Is equipped with a ceramic bezel and has a larger crown for ease o use. The battery life on the 45mm version is also 30 percent longer than previous models.

There is also a 42mm size that is designed with a streamlined sophistication for a more versatile look. The 42mm size boasts ergonomic extended pushers on the case side and a slim bezel. Because selection is key to today’s active smart-watch wearers, TAG Heuer is offering the Caliber E4 with a choice of multiple colored rubber straps, leather straps or a stainless steel bracelet.

As mentioned, there are also some new dials gracing this new generation, including an animated futuristic dial called Riverside (with flowing lava-like motif that is meant to emulate the passage of time), and a new Wellness dial. This face delivers heart rate and steps per day thus far. New digital dials give updated weather reports, sports info and more.

As mentioned, when the wearer pairs the TAG Heuer Connected watch with the TAG Heuer Sports app, the watch can deliver guided workout routines. created expressly for those with on-the-go lifestyles, these workouts are pre-programmed exercises with pre-set time lengths. Choose what’s right for you at that given moment – from upper body workouts to lower body or full and for the desired amount of time. Got your own routine? That’s ok, you can customize the exercises as you like. No smart phone or TV is needed. Waiting in  a doctor’s office just got a whole lot more fun.

So, what else did TAG Heuer do in its connected space for this launch? It created an all new type of charger that not only acts as a display for the watch, but also, at night, serves as a bedroom nightstand with discreet brightness that displays the time. This is, of course, in addition to charging the watch.

On the technical side, the watch data synchronization is faster thanks to the Bluetooth 5.0. The new generation runs on Wear OS by Google™ and runs on OS 2 but users can update to Wear 0S3 when it is available. The brand has also implemented its own TAG Heuer Connected Watch Trade In program. The 42mm connected Caliber E4 retails for $1,800. The 45mm model sells for $2,050 on rubber strap, $2,250 on bracelet and for $2,550 in a full titanium model.

According to Frédéric Arnault, CEO of TAG Heuer, “With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Caliber E 4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners.”