TAG Heuer announces Karting experience During Race Week in Miami.
TAG Heuer is planning the ultimate grand prix experience in Miami for those fans who love a good race. The brand is taking over Miami Design District’s Jungle Plaza with an outdoor installation that celebrates race week in the city. The event further underscores the Swiss watch brands relationship with Oracle Red Bull Racing Team. The event is open to the public from Tuesday, May 3 through Saturday, May 7 via online registration.
A huge pop-up TAG Heuer go-kart track, complete with a raised platform starting line where guests can cheer on the competitors and wave the checkered flag. The backdrop: a larger-than-life billboard painting of Max Verstappen’s Oracle Red Bull Racing car. A converted shipping container housing TAG Heuer history and stories about racing will serve as an informational portal, as well as offering go-karting gear. To showcase the TAG Heuer timepieces, mock fuel stations will be on display along the track.
On Saturday, May 7, TAG Heuer will transform Jungle Plaza into a private cocktail party that will be hosted by TAG Heuer’s family of ambassadors including Oracle Red Bull Racing Team drivers Max Verstappen (2021 Champion) and Checo Perez. Love watches? Love racing? Love Miami? What are you waiting for?
