(Portions of this article by Roberta Naas first appeared on Forbes.com.) It was billed as a relaunch of the bed Formula 1 watch that TAG Heuer first unveiled to the…
A Closer Look At The TAG Heuer Formula 1 X Kith Watches And The Partnership
A comprehensive look at new sport watches and how sporty timepieces work.
Behind The Scenes OF Miami Grand Prix F1 With H. Moser, BWT Alpine F1
Richard Mille to two spots in the top three of the Miami Grand Prix Formula 1 race yesterday. TAG Heuer was flanked in the middle by Mille, while H. Moser…
H. Moser Boldly Goes Pink For 2024 Miami Grand Prix, BTW Alpine F1 Team
With the 2024 Miami F1 Grand Prix this weekend, H. Moser & Cie., partnering with Alpine Motor Sports and the BTW Alpine Team, unveils the new Streamr Cylindrical Tourbillon…
A Closer Look At The H. Moser Streamliner Cylindrical Tourbillon Skeleton Alpine
Later this week, in Miami, Formula 1 comes racing into town. While all the motorsports teams will be revving their engines, so, too, will certain watch brands that have affiliations…
WWG: Panerai Submersibles Take To The Sea for the 37th America’s Cup
By Nancy Olson This year’s new Luna Rossa watches, debuting at Watches and Wonders 2024, center on Panerai’s seafaring pairing with the America’s Cup, which dates to 2017 when it…
A Closer Look At the Citizen Attesa Watches Inspired By Hakuto-R Lunar Program
Top Japanese brand, Citizen Watch, recently released three exclusive Attesa mos in collaboration with its corporate partner, ispace, inc., inspired by the ongoing HAKUTO-R lunar exploration program. This collaboration, initiated…
Hamilton Unveils Watch For ‘Dune: Part Two’ With Warner Bros., Legendary Entertainment
In an extraordinary partnership that bridges the realms of cinema and horology, Hamilton Watch has teamed up with Legendary Entertainment and Warner Bros. Pictures to craft a bespe “Desert Watch”…
A Closer Look At The Piaget Polo 79 And Why We Love It
(This article by Roberta Naas first appeared on Forbes.com.) It was back in 1979 that Piaget released the first Polo watch – a timepiece that would become an icon –…
Renowned Mountain Climber, Adventurer, Photographer Jimmy Chin Joins Bremont as Brand Ambassador
In an exciting development for the worlds of adventure and horology, Bremont welcomes acclaimed climber, adventurer, photographer, and filmmaker Jimmy Chin to its family of brand ambassadors. The partnership reflects…
Tudor Joins Forces With New Visa Cash App RB F1 Team
In a thrilling announcement today, Swiss watch brand Tudor rejoins the motor sports world by partnering with the newly formed Visa Cash App RB Formula One Team. Having left…
Hublot Unveils Hublot Unveils Big Bang Unico Green Saxem
With LVMH Watch Days in full swing, we get to meet a lot of new and exciting timepieces — including this one from Hublot. Did you miss the first watch…
TAG Heuer Unveils Carrera Chronograph Tourbillon And Date Watches
In a big move during LVMH Watch Days in Miami, TAG Heuer unveils two incredible new Carrera Chronograph watches that pay homage to the collection’s rich history but in a…
Meet the Longines Conquest Heritage Central Power Reserve Watch
Longines celebrates the 70th anniversary of its iconic Conquest collection with the introduction of the new 38mm Conquest Heritage Central Power Reserve. Inspired by a late 1950’s mo, this timepiece…
Jenson Button, Rolex Testimonee, Talks About Time And Racing Prior To Rolex 24 At Daytona
On January 27 to 28th, one of the most anticipated 24-hour endurance races on the circuit takes place: Rolex 24 at Daytona. Held at Daytona International Speedway the race celebrates…
Time May Never Have Looked Better: Oris Father Time Limited Edition
The collaboration between Oris and the Marylebone Cricket Club (MCC) has resulted in a masterpiece – the Oris Father Time Limited Edition, a bronze version of the iconic Big Crown…