Swiss watch brand Ulysse Nardin, considered a definite maverick in the watch world, announces a milestone partnership with the iconic Gumball 3000 rally. The famed Gumball 3000 Rally is celebrating…
A comprehensive look at new sport watches and how sporty timepieces work.

Closer Look: Breitling B01 Chronomat NFL Watches
Last week, Breitling launched a significant partnership with the NFL, unveiling a new collection of Chronomat watches featuring designs for all 32 teams. This multi-year deal, a first in the…
Longines Continues Official Partner Timekeeper Role For 49th Hampton Classic Horse Show
The Hampton Classic Horse Show, a prestigious and eagerly anticipated event in the equestrian calendar, returns for its 49th run from August 25th through September 1st in Bridgehampton, New York.…
Citizen Celebrates 100 Years Since Its First Watch With New Watches, Book
(This article by Roberta Naas was first published on Forbes.com.) Just recently in New York City, Japanese brand Citizen Watch Company celebrated the 100th anniversary of its first-ever watch –…
Bulova Adds “Blood Moon” Lunar Pilot Watch to Archive Series
With summer upon us, all eyes are on sporty watches that can go the distance with our active lifestyles – even if those active lifestyles don’t include landing on the…
G-Shock Stars In Twisters Movie, Partners With Universal, Warner, Amblin
In an electrifying union of cinematic spectacle and indomitable craftsmanship, Casio America, Inc. has announced that the iconic G-SHOCK DW9052 timepiece will play a pivotal role in the upcoming blockbuster,…
A Closer Look: Bell & Ross BR 03 Diver Series Watches
Bell & Ross, renowned for its precision instruments in both aviation and diving, has once again pushed the boundaries of performance and design with its new BR 03 Diver series.…
IWC Schaffhausen Partners with Apple Original Films for Highly Anticipated ‘F1″ Racing Movie Starring Brad Pitt
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
A Closer Look At Breitling’s US Navy Academy Avenger Watches
(This article by Roberta Naas first appeared on Forbes.com.) Last week at the Lone Star Flight Museum in Houston, Breitling unveiled three new timepieces that celebrate United States naval aviation…
Closer Look: Jacob & Co. Bugatti Tourbillon Watch That Honors Bugatti Tourbillon Car
(Portions of this article by Roberta Naas first appeared on Forbes.com.) In a trailblazing move, Jacob & Co. and Bugatti – long-term partners for multiple highly complicated watch launches over…
A Closer Look At The Patented $96,300 Panerai Submersible Elux LAB-ID Watch
(This article by Roberta Naas first appeared on Forbes.com.) This past weekend, Panerai unveiled an all-new timepiece – one that represents a world’s first in terms of materials and one…
Introducing The Oris Divers Sixty-Five Date 40MM
This summer, Oris invites you to immerse yourself in the tranquility of nature with the newest addition to their Divers Sixty-Five series—the captivating Divers Sixty-Five Date 40mm. This timepiece, adorned…
A Closer Look At The Parmigiani Tonda PF Sport Chronograph
A sports watch at its core, the Tonda PF Sport Chronograph 2024 combines elegance with a sporty edge, creating a piece that appeals to purists and casual wearers alike. Parmigiani…
Jacky Ickx, Legendary Driver, Talks Racing, Teaming With Chopard
Recently, I had the good fortune, for a second time in my recent years, to sit down and talk with legendary race car driver, Jacky Ickx. We discussed his of…
Oris Celebrates 120 Years With Black-On-Black LE Hölstein Edition 2024
Oris, a highly respected name in the world of Swiss watchmaking, proudly marks its 120th anniversary this year. Founded on June 1, 1904, in the quaint Swiss village of Hölstein,…