IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
A comprehensive look at new sport watches and how sporty timepieces work.
A Closer Look At Breitling’s US Navy Academy Avenger Watches
(This article by Roberta Naas first appeared on Forbes.com.) Last week at the Lone Star Flight Museum in Houston, Breitling unveiled three new timepieces that celebrate United States naval aviation…
Closer Look: Jacob & Co. Bugatti Tourbillon Watch That Honors Bugatti Tourbillon Car
(Portions of this article by Roberta Naas first appeared on Forbes.com.) In a trailblazing move, Jacob & Co. and Bugatti – long-term partners for multiple highly complicated watch launches over…
A Closer Look At The Patented $96,300 Panerai Submersible Elux LAB-ID Watch
(This article by Roberta Naas first appeared on Forbes.com.) This past weekend, Panerai unveiled an all-new timepiece – one that represents a world’s first in terms of materials and one…
Introducing The Oris Divers Sixty-Five Date 40MM
This summer, Oris invites you to immerse yourself in the tranquility of nature with the newest addition to their Divers Sixty-Five series—the captivating Divers Sixty-Five Date 40mm. This timepiece, adorned…
A Closer Look At The Parmigiani Tonda PF Sport Chronograph
A sports watch at its core, the Tonda PF Sport Chronograph 2024 combines elegance with a sporty edge, creating a piece that appeals to purists and casual wearers alike. Parmigiani…
Jacky Ickx, Legendary Driver, Talks Racing, Teaming With Chopard
Recently, I had the good fortune, for a second time in my recent years, to sit down and talk with legendary race car driver, Jacky Ickx. We discussed his of…
Oris Celebrates 120 Years With Black-On-Black LE Hölstein Edition 2024
Oris, a highly respected name in the world of Swiss watchmaking, proudly marks its 120th anniversary this year. Founded on June 1, 1904, in the quaint Swiss village of Hölstein,…
Soda Fountains For The Wrist? Rolex Watches with Fizzy Nicknames
Rolex, the epitome of luxury watchmaking, has an official catalog of mo names and numbers that are revered worldwide. However, for enthusiasts and collectors, the charm of a Rolex often…
A Closer Look At Three New Jaeger-LeCoultre Polaris Watches
In 2024, Jaeger-LeCoultre is enhancing its Polaris collection with new mos and dial colors, combining sporty elegance with high functionality. The centerpiece of this year’s release is the Polaris Geographic,…
Panerai Opens Hawaii Boutique: Get Your Surf On
This week is definitely filled with news of new stores and boutiques around America. Yesterday we showcase the opening of the new flagship IWC store in New York City. Today…
A Closer Look At The New IWC Schaffhausen Flagship Boutique In New York
so many top watch brands that are opening new flagship stores, IWC Schaffhausen, proudly unveils its latest marvel: the flagship boutique on Madison Avenue, New York City. This boutique epitomizes…
A Closer Look At The TAG Heuer Formula 1 X Kith Watches And The Partnership
(Portions of this article by Roberta Naas first appeared on Forbes.com.) It was billed as a relaunch of the bed Formula 1 watch that TAG Heuer first unveiled to the…
Behind The Scenes OF Miami Grand Prix F1 With H. Moser, BWT Alpine F1
Richard Mille to two spots in the top three of the Miami Grand Prix Formula 1 race yesterday. TAG Heuer was flanked in the middle by Mille, while H. Moser…
H. Moser Boldly Goes Pink For 2024 Miami Grand Prix, BTW Alpine F1 Team
With the 2024 Miami F1 Grand Prix this weekend, H. Moser & Cie., partnering with Alpine Motor Sports and the BTW Alpine Team, unveils the new Streamr Cylindrical Tourbillon…