As Formula 1 celebrates its milestone 75th anniversary, Swiss luxury watch brand TAG Heuer has announced its return to the sport as the Official Timekeeper. This marks a revival of…
As the world’s F1 rs turned their attention this weekend to the glitz and adrena of the Formula 1 Las Vegas Grand Prix 2024,TAG Heuer’s bold new iteration of its…
French independent watch brand Depancel today unveils its new Allure Chronograph MecaQ 36 mm, a timepiece that blends vintage motorsport aesthetics with modern-day watch technology. Designed for enthusiasts of both…
TAG Heuer continues to push the boundaries of motorsport-inspired horology with the introduction of the TAG Heuer Monaco Chronograph Racing Green. This release, part of the famed Monaco collection, celebrates…
Swiss watch brand Ulysse Nardin, considered a definite maverick in the watch world, announces a milestone partnership with the iconic Gumball 3000 rally. The famed Gumball 3000 Rally is celebrating…
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
(Portions of this article by Roberta Naas first appeared on Forbes.com.) In a trailblazing move, Jacob & Co. and Bugatti – long-term partners for multiple highly complicated watch launches over…
Recently, I had the good fortune, for a second time in my recent years, to sit down and talk with legendary race car driver, Jacky Ickx. We discussed his of…
so many top watch brands that are opening new flagship stores, IWC Schaffhausen, proudly unveils its latest marvel: the flagship boutique on Madison Avenue, New York City. This boutique epitomizes…
(Portions of this article by Roberta Naas first appeared on Forbes.com.) It was billed as a relaunch of the bed Formula 1 watch that TAG Heuer first unveiled to the…
Richard Mille to two spots in the top three of the Miami Grand Prix Formula 1 race yesterday. TAG Heuer was flanked in the middle by Mille, while H. Moser…
With the 2024 Miami F1 Grand Prix this weekend, H. Moser & Cie., partnering with Alpine Motor Sports and the BTW Alpine Team, unveils the new Streamr Cylindrical Tourbillon…
Later this week, in Miami, Formula 1 comes racing into town. While all the motorsports teams will be revving their engines, so, too, will certain watch brands that have affiliations…
In a thrilling announcement today, Swiss watch brand Tudor rejoins the motor sports world by partnering with the newly formed Visa Cash App RB Formula One Team. Having left…
In a big move during LVMH Watch Days in Miami, TAG Heuer unveils two incredible new Carrera Chronograph watches that pay homage to the collection’s rich history but in a…
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