Rolex
Rolex, the epitome of luxury watchmaking, has an official catalog of model names and numbers that are revered worldwide. However, for enthusiasts and collectors, the charm of a Rolex often extends beyond its official name. Enter the whimsical world of Rolex nicknames—a universe where collectors assign names to watches: GMT-Masters are known as “Pepsi,” “Coke,” and “Root Beer,” and another watch been dubbed the “Sprite.” These effervescent monikers not only make it easier to identify specific models but also add a dash of fun to the otherwise serious world of horology. So, which soda do you prefer?
The “Coke” – A Classic Refreshment
Rolex GMT Master II 16710, dubbed the Coke.
The “Coke” nickname refers to a GMT-Master II with a striking red and black bezel insert. This combination first appeared on the Ref. 16760, also known as the “Fat Lady” due to its thicker case, and later on the Ref. 16710. The name “Coke” is an obvious nod to the iconic red and black branding of the Coca-Cola logo. This model remains a beloved classic among collectors, since the red and black bezel gives it a bold, timeless look that continues to charm Rolex aficionados.
The “Pepsi” – A PanAm Legacy
Rolex GMT Master II (Ref. 116719), nicknamed Pepsi.
Perhaps the most iconic of all Rolex nicknames, the “Pepsi” refers to a GMT-Master or GMT-Master II with a blue and red bezel. This color scheme was originally created for Pan American World Airways (PanAm) pilots in the 1950s to help them keep track of multiple time zones. The Ref. 6542 was the first to sport this vibrant bezel, which has since appeared on numerous references, including the modern 126710BLRO. The Pepsi’s bezel colors not only mirror the soft drink’s logo, but also pay homage to a bygone era of glamorous international travel.
The “Root Beer” – A Rich, Sweet Twist
Rolex GMT Master, referred to as the Rootbeer.
A GMT-Master with a two-tone brown and gold bezel or a fully brown insert is affectionately known as the “Root Beer.” This nickname draws inspiration from the A&W Root Beer logo, which features similar earthy hues. The Root Beer GMTs often come with Rolesor cases (a mix of stainless steel and gold) or solid-gold Everose cases, giving them a warm, luxurious appearance. The combination of brown and gold makes this model particularly distinctive and adds a touch of vintage charm to any wrist.
The “Sprite” – A Fresh, Modern Take
Rolex GMT MAster II, nicknamed the Sprite.
In 2022, Rolex unveiled a new GMT model that took the watch community by storm: a GMT-Master with a black and green ceramic bezel and a crown positioned on the left side of the case. This unconventional configuration is known as “destro,” designed for left-handed wearers. The black and green color scheme, along with its unique design, quickly earned this model the nickname Sprite. Like its namesake soft drink, the Rolex Sprite is refreshing and unique, marking a bold departure from traditional designs.
The Broader World of Rolex Nicknames
Beyond these soda-inspired nicknames, the Rolex community has christened many other models with playful names. The “Batman” and “Batgirl” refer to GMT-Master IIs with black and blue bezels, while the “Kermit” and “Hulk” are Submariners known for their green bezels and dials.
Despite their popularity, Rolex itself has never officially endorsed these nicknames. The brand maintains a dignified silence on the matter, leaving the fun of naming to its passionate fans.
These nicknames, though, reflect the deep connection between Rolex models and their enthusiasts. Each nickname encapsulates a story, a bit of history, and a sense of both whimsy and community among collectors.
