Rolex Hosts The Green Room For 96th Oscars

As the anticipation builds for the 96th Oscars®, to be held this weekend, Rolex once again takes center stage by hosting the exclusive Greenroom, the preeminent gathering space for nominees and presenters at the awards ceremony. Renowned for its immersive experiences, the Greenroom serves as the perfect prelude and postlude to the grandeur of the Oscars® stage.

This year, Rolex has transformed the Greenroom into a lush celebration of the vegetal world, transcending the boundaries of traditional design. The verdant theme not only pays homage to Rolex’s chromatic identity but also underscores a profound appreciation for nature. The conceptual design draws inspiration from delicate organic structures, chlorophyll, and the mesmerizing patterns found in the image of fans.

The Greenroom’s chromatic universe seamlessly integrates these natural elements, evoking harmony that mirrors the precision and luminosity of Rolex timepieces. Crafted with sustainable materials such as fibers, ceramic, and glass, the meticulous design reflects Rolex’s commitment to exceptional craftsmanship and echoes the brand’s rich heritage in watchmaking expertise.

At the heart of this botanical showcase is the iconic Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a slate ombré dial. Exuding prestige, the Day-Date, known for its exclusive use of precious metals and distinctive President bracelet, stands as a symbol of timeless elegance. In the ethereal ambiance of the Greenroom, the Day-Date becomes a beacon, accentuating the significance of the Oscars® ceremony and leaving an indelible mark on the historic event.

Rolex’s strong connection with Hollywood is epitomized by its partnership with the Academy of Motion Picture Arts and Sciences, dating back to 2017. As the Exclusive Watch of the Academy and Proud Sponsor of the Oscars®, Rolex plays a pivotal role in celebrating excellence, preserving cinematic legacy, and supporting emerging talents. Additionally, Rolex holds the esteemed titles of Founding Supporter and Official Watch of the Academy Museum of Motion Pictures.

The enduring collaboration between Rolex and the Academy underscores a shared commitment to excellence, knowledge perpetuation, and the fusion of values between the watchmaking giant and the motion picture arts. Beyond the glitz of the Oscars®, Rolex’s Perpetual Arts Initiative, spanning music, architecture, cinema, and the Rolex Mentor and Protégé Arts Initiative, showcases the brand’s unwavering dedication to supporting artistic brilliance and transmitting cultural knowledge to future generations.