The Greenroom for the 97rd Oscars®, designed by Rolex
It was a busy day and night yesterday with the Oscars® in full swing. The 97th Academy Awards®, held at the Dolby® Theatre at Ovation Hollywood, once again brought together the finest talents in global cinema.
Rolex, as it has for nearly a decade, was there for it all. Thanks to a partnership with the Academy of Motion Picture Arts and Sciences since 2017, the brand continues to support the film industry in many other roles, such as being the Exclusive Sponsor of the Governors Awards (lifetime achievement recognitions), and a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures in Los Angeles. The brand even supports the Student Academy Awards with a specially developed outreach program.
The 2025 Oscars® Greenroom by Rolex: A Tribute to Nature
Yesterday, as it has since 2016, Rolex redefined the Oscars® Greenroom experience, transforming it into a luxurious yet meaningful retreat for presenters, nominees, and winners. This year’s Greenroom, inspired by Rewilding Chile and Rewilding Argentina, pays homage to nature’s resilience. Supported by Rolex’s Perpetual Planet Initiative, both Rewinding projects are offspring of Tompkins Conservation, an acclaimed non-profit that protects and restores biodiversity.
The Greenroom designed by Rolex
With a palette reflecting unspoiled landscapes and a design evoking vast, untamed wilderness, the 2025 Greenroom symbolizes a return to balance between humanity and nature. Through this immersive environment, Rolex underscores its commitment to conservation while offering Hollywood’s elite a space that mirrors the beauty and serenity of the world’s most pristine ecosystems.
Rolex and acclaimed actor Leonardo DiCaprio
HOLLYWOOD, CA – FEBRUARY 28: Actor Leonardo DiCaprio accepts the Best Actor award for ‘The Revenant’ onstage during the 88th Annual Academy Awards at the Dolby Theatre on February 28, 2016 in Hollywood, California. (Photo by Kevin Winter/Getty Images)
Recently, too, the Swiss watchmaker added a new chapter to its enduring relationship with the film industry by welcoming Leonardo DiCaprio as its latest testimonee, reinforcing its “Reach for the Crown” campaign.
DiCaprio, who won the Oscar® for Best Actor in 2016 for his unforgettable performance in The Revenant, embodies the values Rolex champions: perseverance, innovation, and a relentless pursuit of excellence. His illustrious career, spanning decades and multiple critically acclaimed performances, aligns seamlessly with the brand’s commitment to mastery and timeless achievement.
By appointing DiCaprio as an ambassador, Rolex strengthens its presence in the world of cinema, furthering a partnership built on shared dedication to artistry and impact. Known for his advocacy for environmental conservation, DiCaprio also resonates with Rolex’s Perpetual Planet Initiative, which seeks to preserve the natural world for future generations.
