Pre-SIHH 2014: Introducing the Jaeger-LeCoultre Grande Reverso Ultra-Thin 1931

Elegantly crafted in 18-karat pink gold and featuring a chocolate dial, the newest Reverso from Jaeger-LeCoultre is truly a timeless classic. Evoking the famed glory days of the Art Deco era, the Grande Reverso Ultra Thin 1931 features a sleek 7.3mm case – complete with its swivel reversing mechanism – and houses a mechanical manually wound movement (Caliber 822/2) that is just 2.95mm thin.  The movement is crafted, assembled and decorated by hand and offers 45 hours of power reserve. The caseback features the “1000 Hours Control” indication on it- reminding the wearer of the intense testing it underwent and of the utter resilience and precision of this superb watch. The “Reverso” inscription on the warm chocolate dial is an exact reproduction of the logo on the historical model.

Vintage inspired and recalling its roots (the Reverso was, after all, born in 1931) the new Reverso also features a stunning new leather strap made by the masters of polo-boot making, Casa Fagliano  in Argentina (read about them here). The supple news of the handmade strap is incredibly alluring in and of itself.  This watch is billed as the third in a trilogy that pays tribute to the iconic watch, which celebrated its 80^th anniversary in 2011.  In 2012, Jaeger-LeCoultre released the Grande Reverso Rouge (deep red dial); in 2013, the brand unveiled the Grande Reverso Ultra Thin Duoface Blue and now the chocolate dial for the Grande Reverso Ultra Thin Tribute to 1931. The watch will make its debut in stores in late spring 2014.