Patek, AP, Rolex, IWC Watches Owned By Tom Brady Up For Auction

Tomorrow, December 10, 2024, Sotheby’s in New York will host the highly anticipated auction of “The GOAT Collection: Watches & Treasures from Tom Brady.” For fans of the seven-time Super Bowl champion and aficionados of horology, this auction represents a rare opportunity to own a piece of history—both from the gridiron and the world of luxury watches.

The auction features 21 remarkable timepieces from Brady’s personal collection, alongside an array of sports memorabilia spanning his illustrious career. Brady’s watch collection is a standout, showcasing vintage and modern masterpieces from brands like Audemars Piguet, Patek Philippe, Richard Mille, Rolex, Tudor and IWC—many of which are expected to fetch extraordinary prices.

Among the headline items is an ultra-rare 1969 Rolex Daytona Paul Newman “John Player Special,” which Brady personally owned and wore. Estimated at $600,000 to $900,000, this iconic piece is likely to set pulses racing. Equally thrilling is an Audemars Piguet Royal Oak, famously worn during the Netflix Roast of Tom Brady, with a pre-auction estimate of $400,000 to $800,000.

Collectors are also eyeing Brady’s selection of Richard Mille watches, expected to fetch between $250,000 and $500,000 each. Meanwhile, Patek Philippe enthusiasts can vie for a range of exquisite models, including a stainless steel and gold Nautilus ($50,000–$100,000) and a 1917 Grand Complication pocket watch in yellow gold ($200,000–$400,000). The latter, with its minute repeater, perpetual calendar, and split-seconds chronograph, is a horological marvel sure to ignite bidding wars.

As an IWC brand ambassador since 2019, (IWC even produced a movie about him), Brady’s collection also includes multiple IWC timepieces that illustrate the brand’s craftsmanship and the quarterback’s affinity for fine watchmaking.

The broader auction includes sports treasures such as Brady’s 2019 New England Patriots helmet from his final game with the team ($40,000–$60,000) and the 2021 Tampa Bay Buccaneers jersey he wore while breaking the NFL Career Passing Yards record ($400,000–$600,000).

For those in New York, today is the final opportunity to view these items in person at Sotheby’s exhibit before tomorrow’s live auction. With such an extraordinary lineup, this sale promises to be a landmark event for sports and watch collectors alike. Interested bidders are urged to register via Sotheby’s website.