It is called the Running of the Roses, and the “most exciting two minutes in sports. Yesterday’s Kentucky Derby didn’t disappoint. The winner: Mage, ridden by jockey Javier Castellano. The…
Longines Times Mage’s Win At Yesterday’s Kentucky Derby
NEWS
With Watches & Wonders 2025 Geneva in full swing, Patek Philippe releases a new Calatrava Pilot Travel Time watch (Ref. 5524G-010) with stunning vintage undertones that is guaranteed to steal hearts — even if it does retail for $60,922. Crafted in 18-karat gold, the 42mm watch is surprisingly alluring with its throwback style derived from…
IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
Singer, Musician, Actor Lenny Kravitz Joins Jaeger-LeCoultre As Brand Ambassador
It isn’t every day that a legendary rock star, singer, songwriter, musician and joins a watch brand as global brand ambassador. But in a recent coup, Lenny Kravitz became the…
Davide Cerrato Takes The Reigns As CEO of Bremont
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
A Closer Look At The $125,000 Corum Golden Bridge Clock Coffee Table
No, I didn’t get that head wrong. We are not talking about a table clock. Well, we are, but not in the traditional sense of the word. Typically, a table…
Meet A Few New Watch Brand Ambassadors: Cline, Bailey, Garfield
April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Mayn…
Horological Society of New York Awards $125,000 Financial Aid To Watchmaking Students
In its largest-ever award total to support watchmaking students, the Horological Association of New York (HSNY) awarded a record-breaking $125,000 in financial aid to 20 students and four U.S. watchmaking…
Cartier Tank Stands the Test of Time: A Comprehensive Look At Cartier Tanks 2023
Full disclosure: the Cartier Tank is one of my all-time favorite timepieces, and I have kept one in my regular wristwatch rotation for the last 20-plus years. So it is…
Armin Strom Unveils Mirrored Force Resonance Manufacture Edition Green Watch
Over the weekend, independent Swiss watch brand Armin Strom made a lot of watch rs green with envy. The brand continued its roll-out of top-notch Mirrored Force Resonance Manufacture Edition…
Move Over Watch World, The Carillon Tourbillon Biver Watch Is Here
Ever since it was announced just about a year ago that the legendary Jean-Claude Biver and his son Pierre were planning to launch the eponymous Biver watch brand, the watch…
Seiko Unveils ‘Resident Evil: Death Island’ Limited Edition Watches
Japanese brand Seiko has entered into an intriguing partnership: Resident Evil: Death Island. The new series consists of two limited edition Seiko Astron watches are made in collaboration with characters…
Zenith’s New Pilot Watches: Stealth Automatic And Big Date Flyback
This year in Geneva at the Watches & Wonders exhibition, Zenith unveiled its new Pilot collection of watches. The only brand with the rights to put the word “Pilot” watch…