Rolex perfectly melds the classic with the current in the Perpetual 1908, which made its debut at Watches and Wonders 2023. Its smart los herald the launch of the new…
Rolex Dresses Up With The New Perpetual 1908
NEWS
Today, at the opening day of the LVMH Watch Week, which is being held in New York City, Hublot continues to redefine the boundaries of contemporary watchmaking with the introduction of vibrant ceramic tones in its Spirit of Big Bang collection. For the first time in its 12-year history, the Spirit of Big Bang showcases…
Longines Times Mage’s Win At Yesterday’s Kentucky Derby
It is called the Running of the Roses, and the “most exciting two minutes in sports. Yesterday’s Kentucky Derby didn’t disappoint. The winner: Mage, ridden by jockey Javier Castellano. The…
IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
Singer, Musician, Actor Lenny Kravitz Joins Jaeger-LeCoultre As Brand Ambassador
It isn’t every day that a legendary rock star, singer, songwriter, musician and joins a watch brand as global brand ambassador. But in a recent coup, Lenny Kravitz became the…
Davide Cerrato Takes The Reigns As CEO of Bremont
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
A Closer Look At The $125,000 Corum Golden Bridge Clock Coffee Table
No, I didn’t get that head wrong. We are not talking about a table clock. Well, we are, but not in the traditional sense of the word. Typically, a table…
Meet A Few New Watch Brand Ambassadors: Cline, Bailey, Garfield
April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Mayn…
Horological Society of New York Awards $125,000 Financial Aid To Watchmaking Students
In its largest-ever award total to support watchmaking students, the Horological Association of New York (HSNY) awarded a record-breaking $125,000 in financial aid to 20 students and four U.S. watchmaking…
Cartier Tank Stands the Test of Time: A Comprehensive Look At Cartier Tanks 2023
Full disclosure: the Cartier Tank is one of my all-time favorite timepieces, and I have kept one in my regular wristwatch rotation for the last 20-plus years. So it is…
Armin Strom Unveils Mirrored Force Resonance Manufacture Edition Green Watch
Over the weekend, independent Swiss watch brand Armin Strom made a lot of watch rs green with envy. The brand continued its roll-out of top-notch Mirrored Force Resonance Manufacture Edition…
Move Over Watch World, The Carillon Tourbillon Biver Watch Is Here
Ever since it was announced just about a year ago that the legendary Jean-Claude Biver and his son Pierre were planning to launch the eponymous Biver watch brand, the watch…
Seiko Unveils ‘Resident Evil: Death Island’ Limited Edition Watches
Japanese brand Seiko has entered into an intriguing partnership: Resident Evil: Death Island. The new series consists of two limited edition Seiko Astron watches are made in collaboration with characters…