Well, we are just a little over halfway through the 14 days of the US Open Tennis Championship and we have seen some ups and downs. We’ve also seen some…
A look at some luxury categories outside the watch industry that have collectors clamoring, including spirits, wine, cars, art, cigars and more

Citizen, Billie Jean King, US Open and Battle of the Sexes – Does it Get Any Better? Oh And There Are Watches, Too
This year is a big one for Citizen, which celebrates its 25th anniversary as the Official Timekeeper of the U.S. Open Tennis Championships. Additionally, the brand announces a new partnership…
Jaeger-LeCoultre Official Sponsor of the 74th Venice International Film Festival
As the Official Sponsor of the Venice International Film Festival for 13 years, Jaeger-LeCoultre helped dress some celebrities at this 74th event — where the brand underscores its commitment to…
Sailing the Seas During Panerai Classic Yachts Challenge, and the New Luminor 1950 PCYC Watches
Nothing is as invigorating as spending a day on the water aboard one of the most beautiful schooners in the world – except spending the day racing on the water.…
Longines Official Timekeeper of Hampton Classic Horse Show, Equestrian Collection is Official Watch
With a long and storied past revolving around the equestrian world, Swiss watch brand Longines is the Official Timekeeper of this weekend’s exciting Hamptons Classic Horse Show. Additionally, the brand’s…
It’s No Mistake (or is it?): Lady Gaga Joins Tudor Watch Brand’s ‘Born to Dare’ Ethos
You may have heard the news that singer, style icon and daring performer Lady Gaga has joined the Tudor watch brand family as a brand ambassador. The news was announced…
Tennis Brothers Bob Bryan, Mike Bryan New Brand Ambassadors for Baume & Mercier
The US Open officially begins today, so expect to see a lot of tennis/watch news here on ATimelyPerspective. The big news right now is that Baume & Mercier has brought the…
The Money Fight: Floyd Mayweather Jr. vs Conor McGregor With Some Hublot Bling
Swiss watch brand Hublot once again teams with Floyd Mayweather Jr. as he returns to the ring tomorrow night in Las Vegas to face up against Conor McGregor. Mayweather will be sporting…
Franck Muller and Parmigiani Fleurier Participate in Monterey Classic Car Week
Yesterday we brought you a lo at the winner of the Rolex Best of Show Award at the Pebble Beach Concours d’Elegance event in Monterey, California. Today, we take a…
1929 Mercedes Benz Wins 2017 Pebble Beach Concours d’Elegance Rolex Best of Show Award (Slideshow: Top 10 Highlights of Monterey Classic Car Week)
Every year for than half a century, some of the greatest motorsports events take place in Monterey, California. This past weekend was the annual Pebble Beach Concours d’Elegance, which started…
Rolex: Title Sponsor and Official Timepiece Of Many Events at Monterey Classic Car Week
This weekend — starting today — promises to be a truly exciting one for car rs and watch rs. It is Monterey Classic Car week and that is huge news. The…
Golfer Patrick Reed, ‘Captain America,’ Joins Hublot Brand Ambassador Team
It’s golf season and that means announcements are in full swing. US Ryder Cup star Patrick Reed joins Hublot’s team of distinguished golfers as a brand ambassador. Reed, it turns…
The American Clock and Watch Museum Offers The One Time You Just Might Wish You Were an Old Crank
Something interesting happens on the first and third Friday of every month in New England. At the American Clock and Watch Museum in Bristol, Connecticut, visitors can join the Old…
Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company
Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle.…
Interview: Racing Legend Jacky Ickx Reflects on Driving, Timing and Chopard
Being a car r, I was thrilled when the opportunity arose not too long ago to interview the legendary Jacky Ickx. The 72-year-old racer is one of the finest drivers…