Meet the Bovet 19Thirty Collection– the new Introductory Brand Price Point

The 1930’s marked a watchmaking revolution, as timepieces migrated from pockets to wrists. This new freedom gave rise to creative designs and specialized functions but also posed a multitude of constraints for watchmakers. Movements needed to be reduced in size while still remaining highly accurate. BOVET 1822, renowned for their pocket watches at the time, capitalized on this transitional decade and quickly built a solid reputation for their wrist worn chronographs.

In tribute to this major milestone in watchmaking history, BOVET 1822 unveiled an entire new collection for the second half of 2015. Aptly named the 19Thirty collection, the timepieces are inspired by the aesthetic codes of the 1930’s Bovet “easel” chronometer – one of the last pocket watches manufactured by Bovet before the spread of wristwatches.

In all 18 pieces, Bovet combines the unique numbers and hands from the easel chronograph with their current brand aesthetic which showcases the timepiece’s chronometric performance. The collection is characterized by two distinct cases, the Fleurier case which features Bovet’s signature bow at 12 o’clock and the more traditional DIMIER case with four horns and a crown at 3 o’clock.

Options include black, blue or ivory dials with Arabic, Roman, or Chinese numerals. The collection features a hand-wound mechanical movement with a seven-day power reserve. These classic beautiful timepieces mark milestone for BOVET, retailing at a witty $19,300.00; they are the very first ‘entry’ price point timepieces to come from the brand.

The 19Thirty collection offers collectors and aficionados the opportunity to own a luxury timepiece from a prestigious brand without spending a considerable sum. With this collection, Bovet will be visible to a wider and more diverse audience and we are  excited to see the developments to come in the next few years.