Actor Henry Cavill is the newest Ambassador of Elegance for Longines
Longines has always been synonymous with timeless sophistication, and the brand’s latest partnership with Henry Cavill reinforces its commitment to elegance as a way of life. The celebrated actor, known for his charisma, refinement, and versatility, has joined Longines as its newest Ambassador of Elegance, embodying the brand’s philosophy that elegance is an attitude.
This collaboration underscores Longines’ legacy of aligning with individuals who epitomize excellence in both their craft and personal values. Since its founding in 1832, Longines has embraced a vision of understated elegance, precision, and craftsmanship. Cavill’s distinguished career, along with his authentic charm and multifaceted personality, makes him a natural fit for the role.
Actor Henry Cavill wearing the Longines Flagship Heritage Moonphase watch.
Cavill has captivated audiences worldwide with his portrayals in some of the biggest cinematic franchises. From his iconic role as Superman in the DC universe to his performances in Mission: Impossible – Fallout and The Man from U.N.C.L.E., he has demonstrated exceptional range as an actor. His upcoming projects, including leading the highly anticipated Warhammer 40,000 adaptation for Amazon Prime Video and starring in a live-action Voltron film, further highlight his evolution as an artist.
Beyond his film career, Cavill is a man of many pursuits. An avid gamer, an advocate for meaningful storytelling through his production company, Promethean Productions, and an enthusiast of aviation and equestrianism, he brings depth and dedication to everything he does. His approach mirrors the ethos of Longines: a quiet confidence rooted in excellence and tradition.
Matthias Breschan, CEO of Longines, expressed his enthusiasm for the partnership: “In Henry, we recognize a real affinity with our brand’s values. His sophistication, genuine warmth, and diverse passions reflect what elegance means today. Whether commanding the screen in epic productions or engaging in his interests in aviation and equestrianism, he maintains an authenticity and grace that resonates with the Longines spirit.”
For Cavill, this alignment is just as meaningful. “What draws me to Longines is their understated elegance,” he shares. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”
As part of his role with Longines, Cavill will visit the brand’s historic headquarters in Saint-Imier, Switzerland, to witness firsthand the intricate craftsmanship and innovation that have defined Longines for nearly two centuries. This partnership marks an exciting new chapter in the brand’s storied history, celebrating a shared passion for elegance, authenticity, and timeless style.
