Nicolas Bonneville works his scent magic for Jaeger-LeCoultre.
Jaeger-LeCoultre has expanded its artistic universe with the introduction of three exclusive perfumes created by the celebrated French perfumer Nicolas Bonneville. This collaboration is part of the brand’s Made of Makers program, which brings together exceptional artisans from diverse creative disciplines. For this venture, Bonneville explored the parallels between perfumery and watchmaking, focusing on their shared foundation of artistic expression and scientific precision.
The three scents—Precision Pioneer, Timeless Stories, and Celestial Odyssey—represent the multifaceted identity of Jaeger-LeCoultre. Each fragrance captures a unique aspect of the brand’s rich heritage and innovative spirit, creating a sensory extension of its watchmaking legacy.
Nicolas Bonneville created three different scents for Jaeger-LeCoultre.
Precision Pioneer pays homage to Jaeger-LeCoultre’s founders and its modern-day workshops. Evoking the timeless artistry of its craft, this scent is a woody-spicy masterpiece that blends cedar, guaiac, and oud woods. The result is an incense-like aroma that feels both rooted in tradition and refreshingly contemporary.
Inspired by the legendary Reverso, Timeless Stories opens with woody and leathery notes. Violet leaves lend a fresh, green introduction, which transitions into a rich, leathery heart, echoing the enduring elegance of this iconic watch.
Nicolas Bonneville created three scents for Jaeger-LeCoultre, all inspired by the brand, its history and its watches.
Finally, Celestial Odyssey looks to the stars for inspiration, celebrating the cosmos—a recurring theme in Jaeger-LeCoultre’s creations. This ambery and spicy fragrance captures the vastness of the universe with warm, radiant notes that feel as infinite as the night sky.
While these scents will not be available for purchase, they will serve as exclusive gifts for the brand’s most valued clients. This thoughtful approach ensures that the perfumes remain a cherished element of Jaeger-LeCoultre’s universe, much like its watches.
About Nicolas Bonneville
Perfumer Nicolas Bonneville.
Born in France, Nicolas Bonneville’s journey into perfumery began during a childhood trip to Grasse, the world’s perfume capital. He has honed his craft over decades, creating fragrances that are as precise as they are evocative. Bonneville draws inspiration from nature, art, and even motorsport, regularly attending the famed 24-Hour Le Mans race. His creative philosophy mirrors the ethos of Jaeger-LeCoultre: a commitment to artistry, innovation, and excellence.
Bonneville’s work for Jaeger-LeCoultre embodies the principle of less is more, where simplicity reveals depth and character. “The principle of ‘less is more’ ensures that your fragrance retains its clarity and depth,” he notes, perfectly summarizing the essence of both his craft and the Maison’s approach to watchmaking.
Jaeger-LeCoultre Reverso
Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds watch.
Playing favorite to the Reverso collection, Nicolas Bonneville wears a Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds watch. Encased in 18-karat pink gold, this timepiece boasts a sleek black sunray-brushed dial that plays with light to reveal intricate details. Powered by the manually wound Caliber 822, it offers a 42-hour power reserve, embodying the same precision that Bonneville brings to his perfumes. With interchangeable straps designed in collaboration with master polo boot maker from Argentina, Casa Fagliano, the watch transitions effortlessly between casual and formal styles, mirroring the versatility of its wearer.
This partnership underscores Jaeger-LeCoultre’s dedication to celebrating craftsmanship in all its forms and comes on the heels of other partnerships and collaborations that reach into the worlds of culinary delights, artists, and more.
It should be noted that this is not the first watch brand to venture into the scented world. Earlier this year, Vacheron Constantin (a sister-brand to Jaeger-LeCoultre) released its first foray into scented straps as part of its Egerie collection for a concept watch. The company worked with its brand ambassador, couture designer Yiqing Yin and perfumer Dominique Ropion.
Wondering what brand will be next to dip its hands into the world of scents?
