Freeskier and fashion model Eiieen Gu joins the IWC family.
Long touted as the watch that is “Engineered for men,” IWC Schaffhausen has been changing its tune over the past few years – unveiling women’s watches and great new smaller, unisex sizes. Now, the brand adds award-winning freestyle skier Eileen Gu to the brand ambassador roster. Gu uses her voice to promote inclusion for Asian women in her sport and to inspire a new generation of women. The committed athlete and model joins the IWC team just shy of her 18th birthday.
Since 1994, chronographs have been a mainstay in IWC’s Pilot’s Watches collection. The dial layout with various counters not only emphasises the distinctive instrument look; the mechanical stopwatch function also offers virtually unlimited applications in everyday life. The Pilot’s Watch Chronograph 41 in an ergonomic 41-millimetre case is powered by the IWC-manufactured 69385 calibre. The robust and precise chronograph movement with a column wheel can be observed through the sapphire glass back. This stainless steel model comes with a blue dial, rhodium-plated hands and a blue calfskin strap. The integrated EasX-CHANGE system allows the strap to be changed in no time at all. Available options are calfskin or rubber straps in various colours, and a high-quality stainless steel bracelet with fine adjustment clasp. In combination with the 10 bar water-resistant case, this versatility makes the chronograph the perfect companion for every adventure – not just in the cockpit.
Gu started recreational skiing when she was three years old and by the time she was eight, she was immersed in the concept of freestyle skiing. Freeski involves acrobatic skills in the midst of skiing. Gu made history at the 2021 X Games in Aspen, Colorado, where she became the first rookie woman to win three medals. Laster she claimed three more medals at the FIS Freestyle World Ski Championships. She has a successful career as a fashion model, has been accepted into Stanford University and it the youngest person to make it on the “30 Under 30” list by Forbes China.
Eileen Gu has won multiple medals for skiing.
“I always believed sport has no boundaries. It’s one of the best vehicles to unite people, promote understanding, forge friendships, and create bridges between cultures. With IWC, I share the absolute will to achieve perfection and the clear focus on excellence – values also represented by the other talented athletes in the brand’s universe. I am looking forward to our collaboration,” says Eileen Gu.
IWC Portofino Chronograph 39mm.
