Introducing Bulova Chairman Of The Board Frank Sinatra Watch

OK, I’ll admit it. I love a good old Frank Sinatra song. Does that age me? If so, that’s ok. He’s a legend in music and in time. That may well be why I am partial to the newest watch just released by another American icon — in watches — Bulova. A  brand synonymous with precision and craftsmanship, unveils the newest limited-edition timepiece to join its exclusive and much-coveted Frank Sinatra Collection: the “Chairman of the Board” watch. This elegant addition is a homage to both Bulova’s rich history and the timeless style of Frank Sinatra, often hailed as the epitome of sophistication in the entertainment industry.

Inspired by Bulova’s iconic 1936 “President” model, and named accordingly, the Chairman of the Board watch embodies a harmonious blend of vintage charm and contemporary elegance. The 18k gold-plated stainless steel rectangular case is meticulously designed with intricate stepped case sides and flanks. The double-curved sapphire crystal protects a striking black dial adorned with gold-tone hour markers and hands. The original President watch also had stepped case sides (although a bit more embellished) and an art-deco appeal.

A distinctive nod to Ol’ Blue Eyes’ iconic style, his signature fedora sits proudly at the 12 o’clock position, adding a personal touch to the sophisticated design. The date window, discreetly placed at 6 o’clock, enhances the watch’s practicality without detracting from its aesthetic appeal.

One of the watch’s standout features is its transparent case back, which reveals a finely tuned Swiss automatic mechanical movement (SW 100a)  with 42 hours of  power reserve. The back is further embellished with the Sinatra family crest—a crowned lion reaching for the stars—a symbol that resonates with Sinatra’s enduring legacy.

The connection between Bulova and Frank Sinatra is one steeped in history. In the 1950s, Bulova sponsored the Frank Sinatra Show, a move that cemented a lasting relationship with the legendary performer. Sinatra, renowned for his impeccable taste and timeless elegance, often chose Bulova timepieces throughout his life, making this collection a fitting tribute to the man and his iconic style.

The Chairman of the Board watch is limited to just 500 individually numbered pieces, each priced at $1,950. The watch comes with a fine brown calfskin leather strap, complemented by a new fold-over buckle in matching 18k gold plating. The packaging, a lacquered box, includes a limited-edition card and plaque, a Frank Sinatra storybook, and other memorabilia that make this timepiece a collectible for Sinatra lovers.