Salvatore Ferragamo has a long history of blending luxury with craftsmanship, and their latest creation—the Ferragamo Jeweled Secret Watch—continues this tradition with an elegant twist. Conceived as a unique fusion of high jewelry and watchmaking, this masterpiece is a true expression of the brand’s heritage, enhanced by the creative vision of its director, Maximilian Davis. As part of his ongoing partnership with Ferragamo, Davis has elevated the Secret Watch to a new level of sophistication, making it not only a timepiece but also a statement accessory.
The Ferragamo Jeweled Secret Watch is more than just an exquisite design; it’s a testament to Davis’ ability to merge artisanal craftsmanship with modern technicality. Having joined Ferragamo as Creative Director in 2022, Davis has been instrumental in revamping the brand’s identity, infusing it with his signature bold, forward-thinking approach. Known for his work in fashion, Davis is celebrated for his emphasis on diversity, heritage, and sharp tailoring. His background, rooted in Caribbean and British influences, informs his design ethos—one that champions elegance while pushing boundaries.
This watch, a collaboration between Davis and Ferragamo’s master artisans, is an example of his passion for creating luxurious objects that transcend conventional aesthetics.
The Jeweled Secret watch, at first glance, masquerades as a high-end bracelet—its sleek lines and intricate five-link bracelet exude the sophistication of fine jewelry. Each version is meticulously set with diamonds and gemstones on the front of the bracelet. But with a gentle touch, the top panel opens, revealing a hidden gemstone dial – yielding mystery and allure, and delivering an exciting, almost playful element to high-end watchmaking. Dials include malachite, red agate, lapis lazuli and mother of pearl.
The most luxurious edition features a gold bracelet set with 188 diamonds, totaling 0.85 carats, and opening to reveal a mother-of-pearl dial. Other variations are adorned with 32 diamonds and accented by precious stones—two blue sapphires (on the lapis version), emeralds on the malachite dial model, or rubies on the red agate dialed watch. The cover that protects the dial and opens to reveal it is engraved with Ferragamo’s iconic logo.
“Ferragamo Secret is a one-of-a-kind timepiece that strikes an impeccable balance between elegance and precision,” says Davis. “It’s an object of desire, exciting and enigmatic, concealing its true nature like a rare and precious jewelry piece.”
Within its jeweled exterior, the watch is powered by Swiss-made quartz movement. The craftsmanship is further showcased in the bracelet’s butterfly buckle, bearing the Ferragamo logo, and the option for customers to personalize the watch with engraved initials adds an exclusive touch.
For those who love the look of jewelry, of secret timepieces and of mystery, this is the watch for you. The Ferragamo Secret Jeweled watches retail for $5,200 to $9,400.