Earth Day: Alpina And The National Park Foundation Want People To Go Outside

Today’s watch brands understand the necessity for getting involved in trying to save our planet. Many brands are working in partnership with  eco-friendly organizations that are trying to save our water, our oceans, our forests and wildlife.  One brand that took a step in a slightly different direction — focusing on a USA partnership —  is Alpina, The Swiss brand founded in  1883, recently joined forces with the National Park Foundation  to support America’s national parks. The three-year partnership is designed to demonstrate Alpina Watches’ commitment to outdoor adventure and to inspire a new generation of ‘Alpinist’ adventurers. In this partnership, Alpina will support the National Park Foundation’s efforts to protect and beautify America’s rivers, parks and trails. The  National Park Foundation is the official nonprofit partner of the National Park Service.

Alpina creates durable watches designed for adventurers and even has a host of members a club — (the aforementioned Alpinists — who care about the environment and love outdoor adventures.  “The brand’s “Alpinist” philosophy is shaped exclusively by the attitude required to perform in the reality of those most difficult natural environments, taking into consideration four key ideologies: be perseverant, think independently, trust your instincts and don’t forget your roots.” According to Lindsay Mellor, US Marketing Director  for Alpina,   “Through our partnership with the National Park Foundation, we hope to engage with those who have a shared passion for adventure and the outdoors and encourage them to explore all three areas of air, land and sea.”