Novak Djokovic wearing the new Hublot Big Bang Unico Novak Djokovic watch.
We announced this new fusion last week on Forbes, but today, we take a closer look at the new milestone for Hublot: a compelling fusion of sustainability and high-performance horology in the form of the Big Bang Unicorn Novak Djokovic watch. The $52,700 limited-edition watch embodies the ethos of its namesake. Known as one of the greatest tennis players in history, Novak Djokovic has achieved 24 Grand Slam Singles titles and continues to dominate the sport with unmatched precision and resilience. This new timepiece, limited to just 100 pieces, is a testament to both partners’ shared commitment to innovation and excellence.
Big Bang Unicorn Novak Djokovic watch: Lightweight, Recycled Tees
The Hublot Big Bang Unico Novak Djokovic watch is lighter than a tennis ball.
Djokovic collaborated closely with Hublot to create a watch that champions sustainability without compromising performance. Leveraging Hublot’s R&D expertise, the case is crafted from a revolutionary matte-blue recycled composite. The material integrates 25 Head tennis rackets and 32 Lacoste shirts (17 dark blue and 15 light blue) worn by Djokovic during his historic 2023 season. These components, combined with a bio-sourced epoxy resin, yield a uniquely textured blue composite with an eye-catching camouflage effect.
The sporty aesthetics are further enhanced by vibrant accents: bright yellow and white aluminum chronograph pushers evoke the colors of a tennis ball, adding a playful nod to the game that inspired the watch.
Hublot Big Bang Unico Novak Djokovic watch comes with a choice of two straps, including one inspired by the elastic wrist bands.
At its core, the Big Bang Unico Novak Djokovic prioritizes lightness, both in material and spirit. Hublot’s innovative approach extends to the movement, where traditional brass components have been replaced with sky-blue PVD aluminum parts. This modification reduces the weight of the Unico Manufacture chronograph movement by 27%, delivering a timepiece that is both ultra-light and visually striking.
For the crystal, Hublot chose Gorilla glass, a durable, tempered material that is twice as light as sapphire crystal. This unconventional choice aligns with the watch’s lightweight ethos, while ensuring durability and clarity.
Hublot Big Bang Unico Novak Djokovic watch is made from recycled tennis raquets and tee shirts worn by Djokovic.
Even the straps reflect this focus on reduced weight. One is a sweatband-inspired elastic strap, weighing less than 50 grams and lighter than a tennis ball, while the other is a blue Velcro strap with aluminum bezel. Both attach effortlessly using Hublot’s One Click interchangeable system, ensuring versatility and comfort during wear.
The watch is packaged in a sustainably sourced oak wooden box, underscoring Hublot’s dedication to eco-conscious design. Adding a personal touch, each timepiece comes with a Lacoste sport wristband and a signed t-shirt from Novak Djokovic, making it a tennis-loving collector’s dream.
Inside, the watch beats with the rhythm of Hublot’s celebrated Unico Manufacture movement, composed of 354 intricately engineered parts and offering a 72-hour power reserve. The oscillating weight is adorned with Djokovic’s logo, visible through the Gorilla glass case back—a subtle yet powerful reminder of the collaboration’s inspiration.
