Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Armin Strom: Master Skeletonizer Remembered

Armin Strom

The year that Armin Strom unveiled his first eponymous watch brand at Baselworld, 1984, I visited him. It was my first time at the show, as well. He was kind…

Read more