Imagine if you could keep all of your personal information in one place — around your wrist. And better yet, have it be always accessible and safely stored. In an age where confidential information is becoming harder and harder to keep secure, Bulgari’s new Diagono Magnesium is able to keep your most sensitive material stored with military-level security. At this year’s BaselWorld, the brand released its concept, “vault on the wrist” watch, which is very unlike other technologically integrated timepieces on the current market.
Derived from a jeweler’s background with a security-driven mindset, the Swiss watchmaker Bulgari teamed up with the World Internet Security Company, WISeKey, to create an all-Swiss partnership. WISeKey, a Geneva based company, specializes in securing digital identities for individuals for everyday life. With over 12 years of experience and continuous innovation within its sector, this Swiss-cooperative couldn’t have been more fitting.
What has been specifically branded as something entirely different from the true smart watches that have been hitting the market, the Diagono Magnesium is more accurately represented as an intelligent luxury watch. Its 41mm diameter steel case and magnesium and PEEK polymer middle case give it a truly elegant look hiding the fact that this watch has any affiliation with technology. With the double engraved Bulgari logo around the ceramic bezel the affiliation with the timeless luxury brand is apparent. Textured with either an anthracite, brown, silver or blue lacquer dial and inner case (the same used on sports car engines) this is a tough timepiece and has a high resistance to scratches. True to its name, this looks, feels and is a self-winding sustainable traditional watch complete with a 42 hour power reserve.
As a 100% mechanical watch there is a cryptographic chip embedded into the watch. The chip stores all of your sensitive information (credit cards, loyalty cards, frequent flyer programs, confidential notes, and passwords) under a specified user ID. This decryption key can only be coded and opened via a near field communication (far different and more secure than bluetooth or wireless) pairing with its smartphone app compatible with any smartphone platform. In fact to ensure total security the watch must actually touch the phone in order for the two to sync. All of this information is then backed up in the cloud and is stored in military bunkers in the Swiss Alps. No joke!
In essence the watch is not smart, it only contains the intelligent microchip which relies on the smartphone app to access said data, thus allowing this traditional brand of watches to create a truly traditional mechanized wristwatch. This is nothing like anything else in the industry at the moment. The innovation and craftsmanship is there, but is this functional watch really practical for everyday use? Do we really need to be carrying around our most sensitive data to begin with? Perhaps not, but for those who travel more often than not, there are most certainly benefits to having this capability. Though introduced as a “concept” watch, Bulgari promises that the watch has been made and functions well. Within the next 12 months the brand will look to produce the Diagono Magnesium on a larger level and will be priced at $4,600. Reasonably so for the level and degree of mechanical movements and technological security you receive.
Bulgari has certainly tackled the issue of making luxury to last. Since the only technical piece inside the watch is an embedded microchip, the obsolescence lives solely within the smartphone and its near field communication app. In regards to the technical side of things, there is certainly room for innovation. The partnership designed the Diagono Magnesium with evolution in mind and looks to move from just storing data to possibly unlocking doors and activating alarm systems. In this day and age, the technological possibilities continue to be endless, but the mechanized movement will remain timeless.