Audemars Piguet’s Newest Music Collab: DJ Collective Keinemusik

Audemars Piguet is once again blending luxury watchmaking with the world of music. Following the success of its Audemars Piguet Parallel event at the Montreux Jazz Festival, the Swiss haute horlogerie brand is teaming up with the Berlin-based DJ collective Keinemusik for an exclusive concert at Bürgenstock, set amidst the stunning natural beauty of the Swiss mountains.

This event promises to deliver an unforgettable experience, combining Keinemusik’s signature electronic sound with the breathtaking scenery of the Bürgenstock peaks. The concert will feature performances by Keinemusik’s core members Rampa, &ME, and Adam Port, as well as a special collaboration with South African DJ Uncle Waffles, who has created a brand-new track for the occasion.

The Bürgenstock performance represents a seamless fusion of technology, nature, and electronic music, an ambitious concept that highlights both Keinemusik’s and Audemars Piguet’s dedication to innovation and extraordinary experiences. The collective’s live shows, known for their immersive staging and signature giant cloud installation, are expected to transport the audience into a mesmerizing world where music and nature blend in perfect harmony.

This concert is part of Audemars Piguet’s APxMusic program, which was launched in 2019 to support artists from diverse backgrounds in their creative endeavors. APxMusic has since fostered a range of musical partnerships, bringing together high-profile artists and groundbreaking performances, reinforcing the brand’s growing presence in the music world.

Audemars Piguet has long been known for its innovative collaborations in both watchmaking and the arts. Since 2019, its APxMusic initiative has brought the worlds of haute horlogerie and music closer together, supporting artists and fostering creative synergies. From its partnership with the Montreux Jazz Festival to its collaboration with artists like Jay-Z, Quincy Jones, and Mark Ronson, Audemars Piguet continues to push the boundaries of what’s possible in music and art.

This latest concert with Keinemusik is part of the brand’s ongoing efforts to deliver extraordinary, sensory-driven experiences that combine music, nature, and craftsmanship in innovative ways, with more creative projects on the horizon.

Founded in Berlin in 2009, Keinemusik has grown into a global movement in the electronic music scene. Composed of DJs Rampa, &ME, Adam Port, and Reznik, the collective is known for its unique sound, blending various genres and creating unforgettable live performances. Keinemusik’s signature is not only in the music they produce but also in the immersive, interactive experiences they create for their audience, making each show a distinctive event.

For this performance at Bürgenstock, the group aims to capture the audience with an intimate show set in a stunning natural environment, taking their music out of the traditional club scene and into the wilderness. The combination of Keinemusik’s deep electronic sound and the tranquil beauty of the Swiss mountains offers a fresh, immersive experience.