Armin Strom Mirrored Force Resonance Fire Watch is just one example of a watch that watch lovers can modify and customize with the Armin Strom Watch Configurator
Luxury is all about exclusivity, about owning something no one else has. With that in mind, Armin Strom offers the opportunity to create your own exclusive, customized Armin Strom watch. Thanks to the super cool new Watch Configurator, this is a fun way to create exactly what you want from the brand’s strong repertoire of timepieces. The Watch Configurator, for unique customization, is making its debut here at Baselworld, and we are having a good tim trying to create our own watch — we will bring you full details upon our return. For now, here is an overview of what the Armin Strom Watch Configurator offers.
Armin Strom Watch Configurator
Armin Strom is one of the few watch manufactures able to offer such a unique service as it is one of the few with the ability to create a full watch movement under one roof, therefore possessing the agility to act and react quickly. Using the Watch Configurator, customers start by choosing the desired movement, whether it contains a tourbillon, a five-day power reserve, or any other function in Armin Strom’s arsenal. Once the movement is decided, it can be further elaborated via skeletonization options and the addition of other functions. Finally, metals, materials, dials, hands and colors come into play.
Customers can select movement parts in a host of colors thanks to the Armin Strom Watch Configurator.
From the comfort of one’s own home, this specially conceived online system additionally allows the user to make choices right down to the strap details, stitching and clasp. All composition options are visible at a glance, as is the price. Even more remarkable than that is the fact that watches purchased through the Watch Configurator system are no more expensive than serial models made by Armin Strom. Watches, once ordered and completed can be picked up at a local authorized retailer, or at the factory in Switzerland (where you will get a free tour of the workshops).Using this virtual reality version of Armin Strom’s workshop, a fantastic, collectible dream timepiece quickly becomes a tangible reality.
