If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating such exceptional timepieces is now available for all to see. From a concept’s inception to its final completion, the balance between man and machine aligns perfectly. The approximately 2-1/2-minute video below demonstrates the brand’s Swiss watchmaking abilities and forward thinking innovation– and is worth the time.
It is interesting to note that one of the key lines for the brand is its Skeleton Pure three-dimensional timepieces with four distinct models, two of which we covered here. The watch is the perfect tie-in with Armin Strom’s sailing venture, now in its second year. In fact, for this season, the Armin Strom sailing team unfurls a new black and orange saiil as it competes in the Great Cup 32 sailing series across Europe.Led by top sailor and brand ambassador Flavio Marazzi, the GC32 catamaran reaches speeds up to 40 knots as it seems to sail out of the water and across the air. The new sail is designed to reflect the Armin Strom Skeleon Pure watch. Detailed and extensive work goes into making quality, well-balanced timepieces, which mirrors the precision and exactness needed to make a successful catamaran. Just as Armin Strom looks to make skeletonized lightweight timepieces, the GC32 catamaran (to be used in the racing series) integrates a strong yet lightweight carbon fiber hull which helps the GC32 really fly across the water.
The Armin Strom team racing at Cowes Cup
Watching these catamarans defy gravity can be quite a spectacular site. What is especially mesmerizing is seeing how the distinct components come together to get the boat really moving. Not too far off from the moving parts that power Armin Strom’s Skeleton Pure.
Armin Strom’s new GC32 Catamaran along side the Skeleton Pure Earth
