For than 160 years, Swiss watch brand Eterna has been known for its pioneering spirit — in watchmaking and on the water. This company is known for unveiling a host…
Wristwatches that cost less than $5,000.

Mutiny: Meerson Customized Chronographs Under $5,000
Seeking to create a disruptor in the horological marketplace, Alexandre Meerson is releasing the aptly named Mutiny Chronograph Limited Production Bespe Watch Collection. The seeks to combine the well-d British…
RGM Celebrates 25th Anniversary, Ties in with National Watch & Clock Museum
September is going to be a busy month in the watch industry. From the US Open Tennis Championships starting next week (with many watch brands having tennis brand ambassadors) to the…
Top Five Watch Brands On the Wrists of Tennis Stars at the US Open Tennis Championship
Well, we are just a little over halfway through the 14 days of the US Open Tennis Championship and we have seen some ups and downs. We’ve also seen some…
Citizen, Billie Jean King, US Open and Battle of the Sexes – Does it Get Any Better? Oh And There Are Watches, Too
This year is a big one for Citizen, which celebrates its 25th anniversary as the Official Timekeeper of the U.S. Open Tennis Championships. Additionally, the brand announces a new partnership…
How Desperate Are You for an IWC Portugieser Rattrapante?
Easily one of the IWC Schaffhausen’s most bed timepieces, the Portugieser Rattrapante has a long and storied past. The watch is one of the brand’s best sellers in the Portugieser…
Jaeger-LeCoultre Official Sponsor of the 74th Venice International Film Festival
As the Official Sponsor of the Venice International Film Festival for 13 years, Jaeger-LeCoultre helped dress some celebrities at this 74th event — where the brand underscores its commitment to…
Longines Official Timekeeper of Hampton Classic Horse Show, Equestrian Collection is Official Watch
With a long and storied past revolving around the equestrian world, Swiss watch brand Longines is the Official Timekeeper of this weekend’s exciting Hamptons Classic Horse Show. Additionally, the brand’s…
It’s No Mistake (or is it?): Lady Gaga Joins Tudor Watch Brand’s ‘Born to Dare’ Ethos
You may have heard the news that singer, style icon and daring performer Lady Gaga has joined the Tudor watch brand family as a brand ambassador. The news was announced…
Tennis Brothers Bob Bryan, Mike Bryan New Brand Ambassadors for Baume & Mercier
The US Open officially begins today, so expect to see a lot of tennis/watch news here on ATimelyPerspective. The big news right now is that Baume & Mercier has brought the…
Introducing the Montblanc TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100
As a further expansion of its totally revamped TimeWalker Collection, Montblanc unveils a very special limited edition watch: TimeWalker ExoTourbillon Minute Chronograph Limited Edition 100. The piece combines two…
Baume & Mercier Teams Up with Indian Motorcycle – America’s First Motorcycle Company
Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle.…
Omega Hits the Movies in Dunkirk, Starring Tom Hardy and Omega CK2129
As the movie “Dunkirk” — directed by Christopher Nolan — is being screened in cinemas across the country we see an Omega CK2129 watch on the wrist of Tom Hardy’s…
Interview: Henrik Lundqvist, Hockey Star and TAG Heuer Brand Ambassador
Recently, I had the good fortune of interviewing NHL hockey player Henrik Lundqvist for Watch Journal Magazine. You can read the interview in its entirety there. However, here we bring…
Tutima Racing Yacht and Tutima M2 SevenSeas Watches Sail Northern Europe
It’s been a wild and wonderful summer for Tutima, a brand committed to several sports, including sailing. In fact, the brand has had its own Tutima racing yacht since 2009. What’s even…