There is a bold new affordable wristwatch player on the block: Normalzeit Vienna Cube Clock Wristwatches. The new wristwatch is a bold reinterpretation of the Cube Clock, a Vienna landmark icon since 1907. The clock became an institution in the city – with newer versions installed regularly. Unfortunately, in 2007, the city of Vienna replaced all of the Cube Clocks with new ones. At that time, international Vienna art trading company, Lichterloh, purchased the clocks and design rights. They later interpreted the design into urban chic furniture. Next, they partnered with Vienna-born, New-York based graphic designer Fredi Brodmann for the creation of the wristwatch.
The Normalzeit Vienna Cube Clock wristwatch – like the clock – features a dial with dots and deltoids for the minutes and hour markers. The octagonal watches feature white dials, with easy to read black markers and hands. Versions include one on a rubber strap, on a red leather strap or on a stainless steel Milanese mesh bracelet. The stainless steel watches house Seiko automatic movements with 41 hours of power reserve, sapphire crystals and water resistance to 50 meters. Just 1,907 watches are being produced and each is numbered. They retail from $500 to $695 depending on the version.